The Engaged CEO

What a world the CEO has to operate in today! Whereas the bulk of his job in the past required not much more than assuring that his or her company operated at a profit and stayed out of trouble,  now he has these,  and  infinitely a lot more. The CEO of today has to be a conscious leader, not only of his company,  but also of the community and the society that he lives in. 

The CEO of today has to be a deeply engaged man. He must be guardian and enhancer of the values and vision of his company, apart from being insurer that it makes money for its stake holders. 

The engaged CEO must lead in mapping out long-term plans, but also, especially during difficult times, in the day-to-day, to a certain extent. On the CEO rests the responsibility that the corporation survives and thrives. He must, therefore, be the one to marshall all the creative forces in the organization. 

Above all, he must insure that these are made to work according to its basic values and vision. The engaged CEO must be in many places, not the least of which is his community and society.

He is not a selfish top-performing potentate, but a sharer in a society of many others like him. He is ideally thoughtful and studious, committed and totally given to the task at hand as well as the future. He is of the likes of Jaime Augusto Zobel de Ayala and Manuel V. Pangilinan, who are deeply engaged CEOs, excellent in their turf, and fully giving of themselves to the society that they are a part of.