We are glad that one of the moderators in the PR World Congress, to be sponsored by the International Public Relations Association (IPRA), Beijing, Nov. 13-15 is Frank Ovaitt, President of the University of Florida-based Institute of Public Relations (IPR, http//:www.instituteforpr.org/digest/) Frank will moderate the session on PR Education and Training, Nov. 14. The IPR is an "independent non-profit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education."
I have always liked IPR's tagline: the "science beneath the art of public relations." Particularly to be commended is the IPR's long-time advocacy for stronger measurement and evaluation systems in PR practice, which after all this time, still has a long way to go as part and parcel of PR service.
Frank is managing director of Crossover International, Inc., which provides communications management services to MNCs and entrepreneurial companies and was vice president of both ATT and MCI for many years. He is eminently suited to head IPR, as he is also a PR educator who speaks in seminars in the U.S. and other countries. I would run into Frank in PR conventions and I am sure those who will attend his session in Beijing will benefit from his pithy and practical take on current PR issues.
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