Those of us in PR who missed the recent Olympics have another chance to do Beijing. The International Public Relations Association (IPRA) is holding its XVII World Congress in Beijing, Nov. 13-15, 2008.
Theme of the Congress will be "Using Public Relations to Build Harmonious Relationships in the Era of Globalization."
Among items on the agenda will be a review of how PR and communication played a key role in the 2008 Beijing Olympics, PR in brand globalization, PR trends in Asia and emerging markets, communicating with the young, PR and public diplomacy, PR and the new media, and measuring the value of PR. IPRA President Robert W. Grupp (U.S.) and China International Public Relations Association (CIPRA) President Ambassador Li Daoyu will lead a good number of PR practitioners worldwide who will be attending the PR Congress.
Members of the Philippine Chapter of IPRA, led by Joy Buensalido, are planning to attend the Congress (that is, if they can get their visas).
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