<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-8497860383934806814</id><updated>2012-02-16T14:23:19.362+08:00</updated><title type='text'>VirtusViews</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>46</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8849565811701201135</id><published>2010-06-10T18:14:00.002+08:00</published><updated>2010-06-10T18:22:09.229+08:00</updated><title type='text'>Prisoners of Memory</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/__a1uglojQ8E/TBC8nGhQGOI/AAAAAAAAAGc/VRbzkkJexOc/s1600/Bilibid+Book+Review+in+PhilStar.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 388px; height: 400px;" src="http://3.bp.blogspot.com/__a1uglojQ8E/TBC8nGhQGOI/AAAAAAAAAGc/VRbzkkJexOc/s400/Bilibid+Book+Review+in+PhilStar.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5481088126460893410" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;b&gt;I thank Juaniyo Arcellana for this kind review. Gratitude to this gentle younger friend.&lt;/b&gt;&lt;div&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8849565811701201135?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8849565811701201135/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8849565811701201135' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8849565811701201135'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8849565811701201135'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2010/06/prisoners-of-memory_10.html' title='Prisoners of Memory'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/__a1uglojQ8E/TBC8nGhQGOI/AAAAAAAAAGc/VRbzkkJexOc/s72-c/Bilibid+Book+Review+in+PhilStar.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8104016996271746435</id><published>2010-05-27T14:19:00.002+08:00</published><updated>2010-05-27T15:13:24.625+08:00</updated><title type='text'>The Land Has Many Voices</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/S_4abJz79TI/AAAAAAAAAGU/bHwZxBhmZBo/s1600/DSCF0847.JPG"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/S_4abJz79TI/AAAAAAAAAGU/bHwZxBhmZBo/s320/DSCF0847.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5475843250721649970" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;!--StartFragment--&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span class="Apple-style-span" style="font-family: Monaco, serif; font-weight: bold; "&gt;Asian Wall Street Journal, July 2-3, 1999&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;b&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt; ROMEO P. VIRTUSIO&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;"Your husband is going to live a long life," Dr. Dioscoro Umali said to my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;wife, Lulu. We had just told the late dean of the University of the Philippines &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;College of Agriculture about our purchase of a piece of farmland in Batangas, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;home province of my father. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;That was almost 15 years ago, not long after my father passed away. The &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;dean was a gentle intellectual and a man of the land--he understood and shared &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;my attraction to farming. Dr. Umali may yet be proven correct. Yes, I wanted the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;plenitude of my allotted years. But that is up to God. It is not why I bought my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;little acre. Nor did I feel the lure of the land in terms of crops or cash or &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;even the honor of the appellation. I never was going to be an authentic farmer.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Let me explain. My father died after 30 years of service in the national &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;prison system, where he did time as a prison guard and then a minor functionary. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;But long before working in the prisons, as a young man, he had farmed in a &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;little village near the town of San Juan, Batangas. He was a sharecropper. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Somebody else owned the land, and he helped till it in return for a part of the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;crop. He plowed the field with all his heart, but at the end of the season all &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;that he got was several &lt;i&gt;cavans&lt;/i&gt;&lt;/span&gt;&lt;span style="font-family:Monaco;"&gt; of rice.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;So like most other young men of the poor families of that time, he left &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;his native village and tried his luck in a faraway province, in the Bicol &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;region, where he worked in the copper mines. Just before the war he worked as &lt;i&gt;en cargado&lt;/i&gt;&lt;/span&gt;&lt;span style="font-family:Monaco;"&gt;, or manager, in a big estate, this time back in our own &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;region, in the province of Laguna. Finally he ended up working in the prisons. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;It was a rough life. When I began working in the city in public relations, the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;newspapers were filled with reports of young punks making mayhem as pseudo &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;gangsters. The punks never impressed me. As a child I'd seen the real stuff in &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;the prisons, death-row convicts in orange uniforms that had the figure of the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;black cross on the back, walking to the communion rail in our prison chapel.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;All this time my father never stopped thinking about his birthplace. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Every year until the end of his life, he would go back to the barrio of &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Palahanan. He would tell his cousins, I want to come back here, I want to plant &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;rice and things in my own small place here. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;His life never gave him that opportunity. My father belonged to that &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;worldwide tribe of migrants who get up at the break of day to ride a bus out &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;into the provinces to see relatives whose numbers dwindle from year to year &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;until there are only a handful of them. He would insist that they too come for a &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;visit, and they would, sometimes for days, sometimes for weeks. There are many &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;like my father who spend 40 or 50 years in one place and still dream of going &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;home, back to the village that might have disappeared from the map or from other &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;people's memories, but not from theirs. All his life, my father pined for his &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;San Juan.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Now I have this piece of land in memory of my father. It is years since &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;we bought it, but I have only just recently begun planting it with mango and &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;vegetables, rice and beans, often without success. I named the land after Lulu, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;who adores it, but it is really in remembrance of him.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Now the place is beginning to bloom. There is a cottage on it. The mango &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;saplings are growing branches, there are four neem trees from India, which the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;giftgiver assures us will work miracles. There are many kinds of vegetables and &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;beans, as well as mahogany trees.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;As we were building the cottage, old men ambled over to us and said to &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;me, indeed you are his son. They revealed small but vivid details about the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;young man who went away. They described the way he lacked diffidence, or the way &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;he talked of stealing away to foreign lands. Now that I have settled here I plan &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;to seek out my father's cousins, the last half a dozen or so, to pay my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;respects.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Even though I myself didn't grow up on this land, I know how to work it. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;When I was growing up, the national prison reservation was a paradise of garden &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;plots. We grew radish, eggplants, cabbage, mongo beans, tubers, roses and &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;daisies. We children tended these plots in school and at home, helped along by &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;our teachers. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;But for gardening I favored the guidance of the prisoners. The most &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;skilled were the Chinese inmates. What exquisite gardens they fashioned, robust &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;green plants on perfectly straight plots just outside their cells! From them I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;learned how to punch holes in a tin can for watering plants, and for fertilizer &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;to apply horse manure from the animals that drew the &lt;i&gt;calesas,&lt;/i&gt;&lt;/span&gt;&lt;span style="font-family:Monaco;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;because that was before the time of the jeepney and the pedicab. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;One of the first acts of love I performed for my family was offering &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;them those fresh crops from my gardens. And now much of what I harvest from my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Batangas farm will be given away to friends, or donated to some project for &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;other people. As for the mangos, with more than a couple hundred of these trees &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;yielding fruit in three years or so, my brother in law assures me I will have &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;some figures to tote up.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;I don't care about the money, however. My farm calls me for other &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;reasons. I have a hoard of Marcel Proust, Federico Garcia Lorca and Anna &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Akhmatova, and I will search amazon.com for all the Bella Akhmadulina that they &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;have. I will invite my old friends from the public relations trade to help me &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;make an oral history of PR practice in my country, or do a bit of pro-bono work &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;that might help San Juan win investors for its tourism-oriented projects based &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;on its fine sand beaches. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;But mostly I will read. My decades of work have earned me this right, to &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;read without shame. In our house in the city and in the office, I was always &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;starting on two or three books, but I would end up finishing just one in half a &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;year. In our cottage on the farm, I shall be brazen, after planting and weeding, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;delighting over Rizal, Balagtas, Shakespeare, the Book of Job, Pasternak--whose &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Dr. Zhivago I translated to Tagalog when I was 21--Saint Augustine, all the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;letters that have been written to me over the decades, all the histories that I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;can lay my hands on of Batangas and its people.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;When she began college years ago, my daughter said, please keep your &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;farm for me, I shall put up an orphanage on it. In college she was chairperson &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;of a Catholic organization that helps minister to orphans, children who are &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;terminally ill, cancer patients, and slum dwellers. I believe her when she says &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;she wants to make use of this land in the service of others.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;She has just begun working for our firm, and is teaming up with her &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;mother, a sociology major and professional manager, in setting up a small &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;foundation working for the advocacy of the Filipino family. Our son, who, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;uninvited, began working for our firm when he graduated from college five years &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;ago, is completely quiet about the land. I do not want to prejudge him.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;My years with corporations are numbered. In time, I will stop receiving &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;letters, e-mails and phone calls that make me feel more important than I am. I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;will have to yield the corner office to somebody else, who I pray will be my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;son. I am exhilarated by that prospect. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;I shall be ready to retire. The process begins with pondering what your &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;diminished powers will allow you to do. You plot it out with care, never in &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;fear, always in hope that the end of a career, such as it is, will mark the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;start of another joyful life. In my case, I will try to do some good, but I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;would like to do it on and with the land. The land totally enchants me. The land &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;has many voices, and one of them could be that of my father. Now they will ring &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;truer because they will be speaking to me when I, at last, will be ready to try &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;to understand what they mean. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;&lt;span style="color:#1223F3;"&gt;please follow instructions below and nicely reformat, for my blog, etc. thanks!&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt; Listening to the Land&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Asian Wall Street Journal, July 2-3, 1999&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;By ROMEO P. VIRTUSIO&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;"Your husband is going to live a long life," Dr. Dioscoro Umali told my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;wife, Lulu. We had just told the late dean of the University of the Philippines &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;College of Agriculture about our purchase of a piece of farmland in Batangas, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;home province of my father. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;That was almost 15 years ago, not long after my father passed away. The &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;dean was a gentle intellectual and a man of the land--he understood and shared &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;my attraction to farming. Dr. Umali may yet be proven correct. Yes, I wanted the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;plenitude of my allotted years. But that is up to God. It is not why I bought my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;little acre. Nor did I feel the lure of the land in terms of crops or cash or &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;even the honor of the appellation. I never was going to be an authentic farmer.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Let me explain. My father died after 30 years of service in the national &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;prison system, where he did time as a prison guard and then a minor functionary. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;But long before working in the prisons, as a young man, he had farmed in a &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;little village near the town of San Juan, Batangas. He was a sharecropper. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Somebody else owned the land, and he helped till it in return for a part of the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;crop. He plowed the field with all his heart, but at the end of the season all &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;that he got was several (ITAL)cavans(UNITAL) of rice.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;So like most other young men of the poor families of that time, he left &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;his native village and tried his luck in a faraway province, in the Bicol &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;region, where he worked in the copper mines. Just before the war he worked as en cargado, or manager, in a big estate, this time back in our own &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;region, in the province of Laguna. Finally he ended up working in the prisons. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;It was a rough life. When I began working in the city in public relations, the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;newspapers were filled with reports of young punks making mayhem as pseudo &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;gangsters. The punks never impressed me. As a child I'd seen the real stuff in &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;the prisons, death-row convicts in orange uniforms that had the figure of the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;black cross on the back, walking to the communion rail in our prison chapel.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;All this time my father never stopped thinking about his birthplace. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Every year until the end of his life, he would go back to the barrio of &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Palahanan. He would tell his cousins, I want to come back here, I want to plant &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;rice and things in my own small place here. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;His life never gave him that opportunity. My father belonged to that &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;worldwide tribe of migrants who get up at the break of day to ride a bus out &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;into the provinces to see relatives whose numbers dwindle from year to year &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;until there are only a handful of them. He would insist that they too come for a &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;visit, and they would, sometimes for days, sometimes for weeks. There are many &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;like my father who spend 40 or 50 years in one place and still dream of going &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;home, back to the village that might have disappeared from the map or from other &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;people's memories, but not from theirs. All his life, my father pined for his &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;San Juan.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Now I have this piece of land in memory of my father. It is years since &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;we bought it, but I have only just recently begun planting it with mango and &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;vegetables, rice and beans, often without success. I named the land after Lulu, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;who adores it, but it is really in remembrance of him.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Now the place is beginning to bloom. There is a cottage on it. The mango &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;saplings are growing branches, there are four neem trees from India, which the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;giftgiver assures us will work miracles. There are many kinds of vegetables and &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;beans, as well as mahogany trees.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;As we were building the cottage, old men ambled over to us and said to &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;me, indeed you are his son. They revealed small but vivid details about the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;young man who went away. They described the way he lacked diffidence, or the way &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;he talked of stealing away to foreign lands. Now that I have settled here I plan &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;to seek out my father's cousins, the last half a dozen or so, to pay my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;respects.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;Even though I myself didn't grow up on this land, I know how to work it. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;When I was growing up, the national prison reservation was a paradise of garden &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;plots. We grew radish, eggplants, cabbage, mongo beans, tubers, roses and &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;daisies. We children tended these plots in school and at home, helped along by &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;our teachers. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;But for gardening I favored the guidance of the prisoners. The most &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;skilled were the Chinese inmates. What exquisite gardens they fashioned, robust &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;green plants on perfectly straight plots just outside their cells! From them I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;learned how to punch holes in a tin can for watering plants, and for fertilizer &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;to apply horse manure from the animals that drew the (ITAL)calesas(UNITAL), &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;because that was before the time of the jeepney and the pedicab. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;One of the first acts of love I performed for my family was offering &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;them those fresh crops from my gardens. And now much of what I harvest from my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Batangas farm will be given away to friends, or donated to some project for &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;other people. As for the mangos, with more than a couple hundred of these trees &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;yielding fruit in three years or so, my brother in law assures me I will have &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;some figures to tote up.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;I don't care about the money, however. My farm calls me for other &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;reasons. I have a hoard of Marcel Proust, Federico Garcia Lorca and Anna &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Akhmatova, and I will search amazon.com for all the Bella Akhmadulina that they &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;have. I will invite my old friends from the public relations trade to help me &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;make an oral history of PR practice in my country, or do a bit of pro-bono work &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;that might help San Juan win investors for its tourism-oriented projects based &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;on its fine sand beaches. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;But mostly I will read. My decades of work have earned me this right, to &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;read without shame. In our house in the city and in the office, I was always &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;starting on two or three books, but I would end up finishing just one in half a &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;year. In our cottage on the farm, I shall be brazen, after planting and weeding, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;delighting over Rizal, Balagtas, Shakespeare, the Book of Job, Pasternak--whose &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;Dr. Zhivago I translated to Tagalog when I was 21--Saint Augustine, all the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;letters that have been written to me over the decades, all the histories that I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;can lay my hands on of Batangas and its people.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;When she began college years ago, my daughter said, please keep your &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;farm for me, I shall put up an orphanage on it. In college she was chairperson &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;of a Catholic organization that helps minister to orphans, children who are &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;terminally ill, cancer patients, and slum dwellers. I believe her when she says &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;she wants to make use of this land in the service of others.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;She has just begun working for our firm, and is teaming up with her &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;mother, a sociology major and professional manager, in setting up a small &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;foundation working for the advocacy of the Filipino family. Our son, who, &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;uninvited, began working for our firm when he graduated from college five years &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;ago, is completely quiet about the land. I do not want to prejudge him.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;My years with corporations are numbered. In time, I will stop receiving &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;letters, e-mails and phone calls that make me feel more important than I am. I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;will have to yield the corner office to somebody else, who I pray will be my &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;son. I am exhilarated by that prospect. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;I shall be ready to retire. The process begins with pondering what your &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;diminished powers will allow you to do. You plot it out with care, never in &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;fear, always in hope that the end of a career, such as it is, will mark the &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;start of another joyful life. In my case, I will try to do some good, but I &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;would like to do it on and with the land. The land totally enchants me. The land &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;has many voices, and one of them could be that of my father. Now they will ring &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;truer because they will be speaking to me when I, at last, will be ready to try &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;to understand what they mean. &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal" style="mso-pagination:none;mso-layout-grid-align:none;text-autospace:none"&gt;&lt;span style="font-family:Monaco;"&gt;&lt;span style="mso-tab-count:1"&gt;     &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  &lt;p class="MsoNormal"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;  &lt;!--EndFragment--&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8104016996271746435?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8104016996271746435/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8104016996271746435' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8104016996271746435'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8104016996271746435'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2010/05/listening-to-land-asian-wall-street.html' title='The Land Has Many Voices'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/S_4abJz79TI/AAAAAAAAAGU/bHwZxBhmZBo/s72-c/DSCF0847.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-1375642837676316305</id><published>2010-05-15T10:03:00.008+08:00</published><updated>2010-05-15T21:18:47.717+08:00</updated><title type='text'>Wen Manong (May 19)</title><content type='html'>Wednesday next week, we,  PR folks,  will be honoring one of our own. Max Edralin, nearly 79, is our PRmeister,  colleague, teacher, and on occasion, critic.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; Through "Wen Manong'"  his friends  will be paying him a simple no-frills tribute,  with some singing, and inevitably a lot of ribbing.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Before he got lured (by better pay) to PR, Manong had been a journalist, a pretty good one. On 7th December, 1955,  he was sent to jail, with four other newsmen, for having refused to reveal to the Court of First Instance in Pasay  their source for a story on a cause celebre of the day. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;As a PR man, Manong Max has been around for the better part of 50 years. He served at  San Miguel, rose to become VP and Public Affairs Director of Citibank, and on his retirement counseled  other banks.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;div&gt;Since 2000 he has been PR consultant at the Bangko Sentral.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div&gt;A zestful unselfish man, Max   was President   of the  Boy Scouts,  Operation Smile, and the   Makati Chamber of Commerce and Industry.  In his book,   we must place the leadership skills and the depth of experience  that we acquire in  PR  in the service of society.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;He has fought for adherence to professional ethics, the expansion of PR into corporate social responsibility, improvement of  the teaching of PR courses in colleges and universities, stronger cohesion among PR organizations, and for wider recognition of PR as a profession.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;"&lt;span style="font-style:italic;"&gt;We will win our own sterling place only through quality service and consistent professionalism,&lt;/span&gt;" Max  keeps on saying. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Max is one of those who have not met a microphone they  didn't like. Just as well, because he has been preaching PR much of his life: in small schools and graduate schools, before teachers and soldiers, in grand halls here and abroad.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Last month, Manong Max saw his wife, Fe,  and granddaughter, Alexis pass away within days of each other and buried on the same day.   &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Come and say hello to Max Edralin.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-1375642837676316305?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/1375642837676316305/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=1375642837676316305' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1375642837676316305'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1375642837676316305'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2010/05/wen-manong-may-19.html' title='Wen Manong (May 19)'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-5248553491584240309</id><published>2010-04-25T08:16:00.004+08:00</published><updated>2010-04-25T08:46:10.191+08:00</updated><title type='text'>Max and His Fe and Alexis</title><content type='html'>Max J. Edralin, Jr.,  has been a friend of mine,  and  of a great many  others for years, mine for decades. He is going through one of the most trying  tests a mortal man could ever   be put through. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Early morning of 22nd April, his beloved wife, Fe, passed away after years of battling cancer. Her remains are  at the Capilla de San Francisco, Santuario de San Antonio in Forbes Park. She will be buried tomorrow.&lt;div&gt;&lt;br /&gt;&lt;div&gt;Early this morning 25th April, Alexis,   adored granddaughter,  light of Max's life, young and of bewitching soprano voice, followed her Lola to heaven. Max loved and lavished care on them.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; There must be a way to understand things like this. There must be a way to plumb the depths of  a friend's sorrow.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;All  this  friend can do is pray for the souls of Fe and Alexis, and marvel at and thank the Lord for the courage and loving kindness of Max.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-5248553491584240309?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/5248553491584240309/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=5248553491584240309' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5248553491584240309'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5248553491584240309'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2010/04/max-and-his-fe-and-alexis.html' title='Max and His Fe and Alexis'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-237615339446808407</id><published>2010-04-24T19:42:00.009+08:00</published><updated>2010-04-25T19:09:27.511+08:00</updated><title type='text'>A Beautiful Daisy</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/S9LpiTCOniI/AAAAAAAAAGM/oc5dEBUmXZ0/s1600/DSC00169.JPG"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 232px; height: 320px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/S9LpiTCOniI/AAAAAAAAAGM/oc5dEBUmXZ0/s320/DSC00169.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5463686073388277282" /&gt;&lt;/a&gt;&lt;br /&gt;She is in  her 80s now, and I haven't ever met her, but judging from her memoirs, The Drama Of It, A Life on Film and Theatre, Daisy Hontiveros Avellana, National Artist for Theater, is a beautiful lady. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Everything about her  exhudes freshness--  a lifetime devoted  to a singular passion,  an idyllic childhood in a provincial town in a placid time, triumphant early years in  U.P. before the war, a beautiful story of love and struggles with a genius who was not above designing her bridal gown, and now the quiet years, of affectionate remembering. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;How I enjoyed reading this book!  edited by my friends Monina Allarey Mercada and her daughter, An-Mercado Alcantara.   Of her life during the Japanese Occupation, which saw a golden age of Philippine theatre, and her helping her husband Bert,  as writer and over-all aide, produce and direct plays, and this man of hers horsing around with a Japanese officer to save his family from harm, and before that Bert's group of bright Ateneans, doing their thing in college theatre and later, during the War, fighting in Bataan and as guerrillas. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I like her  evocation of Binan, where Daisy and Bert shot Nick Joaquin's Portrait of the Artist as Filipino which turned out to be one of their most memorable collaborations. Bert and Daisy founded the Barangay Theater Guild, which put on plays on radio and stage. She wrote the story for  Sakay,  Bert's first directorial job, now a classic. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Mrs. Avellana is a lady of great humility, a fact quite evident in this book. She could have gone on and on about the plaudits, and the talent and fortitude that won them, but does not. Or about  her distinguished siblings, including Lenny  and Father Ed Hontiveros, or her artist daughter Ivi, or her &lt;i&gt;summa cum laude&lt;/i&gt; father, a Supreme Court Justice, and chooses not.  She praises her grandchildren and great grandchildren&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I like the quietness and tenderness of these memoirs. Did many people know Daisy  wrote short stories as well? They are here,  told with a clear sure voice. Especially precious is a still photo from Sakay, with Leopoldo Salcedo and,  unnamed here,  Arsenia Francisco. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Carmen Guerrero Nakpil who writes the Foreword, notes she wishes she had written this "splendid memoir" herself. Splendid too  was their time and the  people, including the valiant  youth, who lived in it. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Read this book about a life of abiding freshness.&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-237615339446808407?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/237615339446808407/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=237615339446808407' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/237615339446808407'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/237615339446808407'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2010/04/beautiful-daisy.html' title='A Beautiful Daisy'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/S9LpiTCOniI/AAAAAAAAAGM/oc5dEBUmXZ0/s72-c/DSC00169.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8442172704548378794</id><published>2010-04-12T15:51:00.010+08:00</published><updated>2010-04-12T18:23:55.499+08:00</updated><title type='text'>PR Seminar for Entrepreneurs, April 22</title><content type='html'>&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt; Although entrepreneurs are a smart lot,  they need help, too. Like,  in marketing and PR,   making the most of  new and traditional media,  gaining  new customers,  creating buzz and enhancing competitiveness, and a lot of others. &lt;/span&gt;&lt;/span&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;The International Public Relations Association, Philippine Chapter and the Public Relations Society of the Philippines (PRSP) are together mounting a seminar to precisely address this need: PR for Entrepreneurs: How To Make PR Work for Your Business,  Thursday 22 April,  &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style=" line-height: 24px; "&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;at the SMX Convention Center, Mall of Asia Complex.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;Edd  Fuentes and Butch Raquel,  President,  IPRA Philippines and PRSP, respectively,  announced that speakers at this seminar will be Rene Nieva, President/CEO, Perceptions: &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;How&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt; PR Can Improve Your Business&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;; Illac Diaz, social entrepreneur and founder, Pier One and MyShelter Foundation, &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;Creating an Entrepreneurial Revolution Through PR;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt; Ramon Jimenez, Founder, Woo Advertising, &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;Traditional Media: How It Helps Your Business&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;; Mike Enriquez, President, RGMA Network and Corrie Narisma, Assistant Business Editor, Philippine Daily Inquirer, &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;What Makes News?;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;  Jay Bautista, Executive Director, Nielsen Media Research, &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;Why Media Analysis;&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span" style="font-style: italic; "&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;span class="Apple-style-span" style="font-style: normal; "&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;Rupert Japlit, Marketing Director, Roque Digital, Inc., &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;The Power of the New&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt; Media&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;, and Carlo Ople, Managing Director, Catalyst Interactive Marketing, &lt;/span&gt;&lt;/span&gt;&lt;i&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;The Appeal and Value of Social Networking.&lt;/span&gt;&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;There's an  advantage to registering for this seminar before 15th April.  Find out from Ms. Sheena Ramos, 8939355, 8183109, sheenaramos@fuentesmanila.com. or Ms. Sonia Tejada, 6380010, publicrelations.prsp@yahoo.com.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;The country's two major PR organizations are well-advised to carry on with this message: PR is for real, PR has real value.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span"  style="font-family:Arial, serif;"&gt;&lt;span class="Apple-style-span" style="line-height: 24px;"&gt;&lt;span class="Apple-style-span"  style="font-family:arial;"&gt;&lt;span class="Apple-style-span"  style="font-size:medium;"&gt;   &lt;/span&gt;&lt;/span&gt;&lt;!--StartFragment--&gt;&lt;p class="MsoNormal" style="line-height:150%"&gt;&lt;br /&gt;&lt;/p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;  &lt;p class="MsoNormal" style="line-height:150%"&gt;&lt;span style="font-family:Arial;"&gt; &lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;  &lt;!--EndFragment--&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8442172704548378794?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8442172704548378794/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8442172704548378794' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8442172704548378794'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8442172704548378794'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2010/04/pr-seminar-for-entrepreneurs-april-22.html' title='PR Seminar for Entrepreneurs, April 22'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-5650548907891154304</id><published>2010-02-01T20:55:00.002+08:00</published><updated>2010-02-01T21:29:22.071+08:00</updated><title type='text'>Hail, IPRA Friends, Greetings Indonesia!</title><content type='html'>Our colleagues  at the International Public Relations Association (IPRA), several hundreds of them, have begun to fly into Jakarta for their international conference which goes on this week, Feb 3-5.  The President this year is the charming powerhouse, Dr. Elizabeth G. Ananto, yes,  of Indonesia, and we know that she and her fellow directors have left no stone unturned to make this conference a rousing and long-lasting success&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Theme of the Conference is particularly relevant for PR practitioners, Global Reach, Regional Leadership. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;While PR has without doubt become truly international, it is high time for us to  ask   how we, in our particular locations, can assert stronger leadership and get  the rest of the world to  give us the attention that we deserve. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;On the other hand, we also need to give more of the best of ourselves,  like our view of the world, on top of our particular needs, to our fellow practitioners beyond our shores. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Two Filipino members of IPRA,  are there in Jakarta right now  to take part in the discussions. Edd Fuentes,  chairman of our Philippine Chapter will attend a meeting of the IPRA Council, and Rene Nieva , President of Perceptions, will make a presentation on how his Agency crafted and made a success of a corporate social responsibility program for one of its clients.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Wish we could join you, Dr.  Elizabeth... you have worked mightily hard and relentlessly to bring this gathering to your country. You will make it, and do Indonesia and all of us your colleagues proud. &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-5650548907891154304?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/5650548907891154304/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=5650548907891154304' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5650548907891154304'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5650548907891154304'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2010/02/hail-ipra-friends-greetings-indonesia.html' title='Hail, IPRA Friends, Greetings Indonesia!'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3486745391958447517</id><published>2009-10-14T13:05:00.015+08:00</published><updated>2009-10-14T17:28:03.859+08:00</updated><title type='text'>Indonesia Hosts International PR Conference in Feb. 2010</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/__a1uglojQ8E/StWZEvDxgtI/AAAAAAAAAGE/xp-0MQjvWas/s1600-h/IPRA+Jakarta.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 48px;" src="http://3.bp.blogspot.com/__a1uglojQ8E/StWZEvDxgtI/AAAAAAAAAGE/xp-0MQjvWas/s320/IPRA+Jakarta.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5392384435476857554" /&gt;&lt;/a&gt;&lt;br /&gt;Indonesia takes  center stage  in international public relations early next year when it hosts an IPRA (International Public Relations Association)  International Conference Feb. 2-4, in Jakarta.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Theme will be &lt;b&gt;Global Reach International Leadership.&lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;What will make  the Jakarta Conference doubly significant for Indonesia is that it will coincide with the assumption into office of one of her own, Dr. Elizabeth Goenawan Ananto, a prominent academician and active IPRA leader for many years, as President of IPRA for 2010. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The conference will look into how PR can help restore trust in institutions and its strategic importance in helping governments and the private sector in overcoming the global economic crisis.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;PR practitioners in Asia have a unique perspective in relating to this challenge, faced as their Clients and their environments have been with threats to economic stability, posed by global and domestic conditions,  and weakening trust in many established institutions.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another topic that should be of particular interest to Filipino PR practitioners is &lt;b&gt;Corporate Social Responsibility: Global Application. &lt;/b&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Among speakers  will be   the international PR gurus and scholars, Dr. James E. Grunig and Dr. Larissa Grunig; Robert W. Grupp,  2008 President, IPRA; Richard Linning, 2011 President, IPRA; Paul Holmes, Chairman, Holmes PR Report; Ahmad Fuad Afhdai, IPRA National Chair, Indonesia; Prema Sagar, Founder-President, Genesis Burson Marsteller, India, and IPRA Past Presidents Loula Zaklama (Egypt) and Roger Hayes (U.K.). &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Dr. Elizabeth is particularly eager to have her fellow practitioners from Asia, including the Philippines, to come to Jakarta for this Conference. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Following Jakarta will be IPRA's XIX World   Public Relations Congress, to be held in Lima, Peru,  June 1-3 2010.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3486745391958447517?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3486745391958447517/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3486745391958447517' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3486745391958447517'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3486745391958447517'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/10/indonesia-hosts-international-pr.html' title='Indonesia Hosts International PR Conference in Feb. 2010'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/__a1uglojQ8E/StWZEvDxgtI/AAAAAAAAAGE/xp-0MQjvWas/s72-c/IPRA+Jakarta.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3455507322600799919</id><published>2009-10-07T15:24:00.006+08:00</published><updated>2009-10-07T17:05:37.374+08:00</updated><title type='text'>Lessons of Ondoy</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/SsxYhgmDEBI/AAAAAAAAAF8/hql0keQ0ZQA/s1600-h/DSC02250.JPG"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 226px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/SsxYhgmDEBI/AAAAAAAAAF8/hql0keQ0ZQA/s320/DSC02250.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5389780186764087314" /&gt;&lt;/a&gt;&lt;br /&gt;Ondoy killed, destroyed and left us dazed. It  made us realize: in the face of angry nature, we are helpless, we can be snuffed out at any moment. Ondoy showed us how brave, kind, generous and all-giving we can be. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Only in 1986 perhaps did we see our people as united and as selfless in giving themselves to others. The impact of Ondoy has made us more reflective, and humbler.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It is  obvious that we have not been all  that good in putting systems, structures and training, perhaps budgets also, that might have made Ondoy not all that destructive. In the first hours of Ondoy, my family were frantically making calls to authorities, and got no answer. And they were not,  perhaps could not be,  around. Ondoy put us all together, helplessly  engulfed. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Without absolving government, I would not spend too much time reminding  it how it goofed on this one.  Instead we would be better off telling it that it must shape up for the next Ondoy, because we will hold it  accountable,  and if need be to our courts. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We must honor those who perished, and lost property and opportunities in Ondoy. One way to do this is  making ourselves smarter, more organized and more amply funded in the matter of disaster prevention, control and impact mitigation. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another  way is documenting and retelling the stories of men and women, young and old, famous and unknown, who risked their lives,  and up to now are giving their time and money and  to help the victims of Ondoy.&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3455507322600799919?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3455507322600799919/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3455507322600799919' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3455507322600799919'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3455507322600799919'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/10/ondoy-killed-destroyed-and-left-us.html' title='Lessons of Ondoy'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/SsxYhgmDEBI/AAAAAAAAAF8/hql0keQ0ZQA/s72-c/DSC02250.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-5929433801120370078</id><published>2009-09-15T16:50:00.005+08:00</published><updated>2009-09-15T18:36:09.864+08:00</updated><title type='text'>Figures and Statistics As a Basic Need of PR Industry</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/Sq9twWZx3iI/AAAAAAAAAF0/ojdD_6GBTL8/s1600-h/DSC01500.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/Sq9twWZx3iI/AAAAAAAAAF0/ojdD_6GBTL8/s320/DSC01500.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5381640757145886242" /&gt;&lt;/a&gt;&lt;br /&gt;One of the first  questions that  investors ask when they size up an industry or a prospective investment site  is--how large is your market? How big is its  potential rate of  growth, who are the key players?&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Same thing with PR. In the Philippines, this has been  a problem from the very beginning. We do not know how large, or small, the PR industry is, because there are no figures and statistics that anyone can refer to. Nobody seems to know how much the many corporations, PR agencies and other private-sector organizations, and  even government agencies who practice PR, actually, all together,  do spend annually on their PR projects.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Oh, a PR Agency may know how much it does, as may a number of big corporations, but not many others.  Or, if a respectable number do, their figures are not made available to any central organization, like an industry association, where they may be verified, collated and analyzed for&lt;/div&gt;&lt;div&gt;the benefit, first, of PR practitioners themselves,  and second, of prospective Clients or investors from here and abroad.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;PR expenditures take  several forms: actual project costs, fees earned as retainer or as part of project costs, or commissions from suppliers. Taxes are paid on these, and part of income is invested in business development and expansion. PR has its own economics and practitioners develop their own business models.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; All together, these constitute factors that determine how large, or small, or progressive or retrogressive, the PR industry in our country is, or will be.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;But first, let there be reliable figures on revenues, incomes and expenditures from which PR practitioners derive these. These figures and statistics will help us plan our growth intelligently. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;And enable prospective investors to look with greater interest on the PR market in the Philippines.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-5929433801120370078?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/5929433801120370078/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=5929433801120370078' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5929433801120370078'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5929433801120370078'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/09/figures-and-statistics-as-basic-need-of.html' title='Figures and Statistics As a Basic Need of PR Industry'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/Sq9twWZx3iI/AAAAAAAAAF0/ojdD_6GBTL8/s72-c/DSC01500.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3474384786851362790</id><published>2009-08-01T09:18:00.005+08:00</published><updated>2009-08-01T09:44:23.914+08:00</updated><title type='text'>Cory Aquino: Let Her Light Shine On</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__a1uglojQ8E/SnOdShaF5KI/AAAAAAAAAFs/gEjuMqaVT6Q/s1600-h/cory1.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 220px; height: 290px;" src="http://1.bp.blogspot.com/__a1uglojQ8E/SnOdShaF5KI/AAAAAAAAAFs/gEjuMqaVT6Q/s320/cory1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5364804522659407010" /&gt;&lt;/a&gt;&lt;br /&gt;Former President Cory Aquino, who passed away early this morning, was exemplary as a leader, because she led by example and she put the lessons we learned from her example right where they  mattered: in the hearts of her people.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; In her people's hearts,  her vision, her rectitude, her moral leadership and the grace of her character, will stay. There these cannot be stolen. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We have a stronger hold on the freedom that she restored in our country, because she dared not relent when its enemies tried to snatch it away. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Cory insisted on governing on the basis of what was right and wrong, and to hell with the consequences. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Our eyes are clear in the face of the craven, the corrupt and the opportunists, because Cory showed it was possible to lead, and to live, by sticking to what we know to be right and just. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A lot of inconvenience there, of course, but she showed us it can be done. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We will miss her clarity and simplicity, and the quality of her devotion to her country. When it was time to go, she did, without fuss. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I liked the grace of Cory Aquino, her utter lack of need to cower or grovel,  the quietness she radiated,  and the power that comes from a strong sense of self and commitment to the Lord's commandments.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A light has gone out of our lives.  Even if only in our hearts, let her light shine on.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3474384786851362790?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3474384786851362790/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3474384786851362790' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3474384786851362790'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3474384786851362790'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/08/cory-aquino-let-her-light-shine-on.html' title='Cory Aquino: Let Her Light Shine On'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/__a1uglojQ8E/SnOdShaF5KI/AAAAAAAAAFs/gEjuMqaVT6Q/s72-c/cory1.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-4932485846016423313</id><published>2009-06-26T15:00:00.007+08:00</published><updated>2009-06-26T21:36:36.426+08:00</updated><title type='text'>Two Books on Philippine Radio</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/SkSI-JX5eEI/AAAAAAAAAEg/KyEONr5g4VU/s1600-h/DSC03530.JPG"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/SkSI-JX5eEI/AAAAAAAAAEg/KyEONr5g4VU/s200/DSC03530.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5351552858472413250" /&gt;&lt;/a&gt;&lt;br /&gt;I have just bought two highly welcome books, both on the history of Philippine radio. One is "&lt;i&gt;Appropriation of Colonial Broadcasting", A History of Early Radio in the Philippines, 1922-&lt;/i&gt;&lt;i&gt;1946,&lt;/i&gt;  (2008), by Elizabeth L. Enriquez,  and the other is &lt;i&gt;Stay Tuned, The Golden Years of&lt;/i&gt; &lt;i&gt;Philippine Radio,&lt;/i&gt; by Ben Aniceto and Friends (2007).  &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; Dr. Betsy Enriquez was a radio and TV  broadcaster and a professor of  broadcasting and media studies at U.P. for many years. Mr. Aniceto was a broadcast stalwart who ran AB S-CBN's Channel 2 until the declaration of martial law in 1972. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;These two books should gladden not only students of broadcast media but also those who have  been entertained and instructed by radio all these years. Dr. Betsy gives radio's development in the country a historical perspective.  Commercial radio started  and flourished here    during the American regime and can, therefore, be viewed as an instrument of American colonial policy.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; Mr. Aniceto  discusses landmark developments as well, and  provides personality profiles of the scores of managers, announcers and entertainment personalities who have figured in the history of Philippine radio.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Radio has been a dominant  provider of news, opinion,  entertainment and mass information in the country for almost 80 years.  Before the advent of TV in the 1950s radio was  the most far-reaching and maybe most influential medium of information and opinion hereabouts.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Dr. Enriquez asks a couple of intriguing questions in her book. "&lt;i&gt;Does our more recent colonial past adequately and simply explain why Philippine broadcasting  sounds and looks like American broadcasting? What may be the impact of this situation on the consciousness and sense of identity of Filipinos?&lt;/i&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Mr. Aniceto puts together here articles by other broadcasters and  features and vignettes on the numerous personalities and programs that dot the history of radio in the Philippines. Everybody seems to be here. Whether or not that makes for an exciting coherent history, or story, is another question.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;But blessed is Ben for having told in his own, active- participant's, way his take on the story of this vital thing called Philippine radio.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-4932485846016423313?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/4932485846016423313/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=4932485846016423313' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4932485846016423313'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4932485846016423313'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/06/two-books-on-philippine-radio.html' title='Two Books on Philippine Radio'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/SkSI-JX5eEI/AAAAAAAAAEg/KyEONr5g4VU/s72-c/DSC03530.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-6333943420968996689</id><published>2009-06-19T14:42:00.003+08:00</published><updated>2009-06-19T16:37:38.811+08:00</updated><title type='text'>Why PR Is Upbeat</title><content type='html'>&lt;span style="font-weight:bold;"&gt;&lt;/span&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/SjtMYC4uVXI/AAAAAAAAAEY/Ccjrw9585y8/s1600-h/P6120938.JPG"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/SjtMYC4uVXI/AAAAAAAAAEY/Ccjrw9585y8/s200/P6120938.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5348952958407955826" /&gt;&lt;/a&gt;&lt;br /&gt;Public Relations people are basically optimistic, gifted with a positive outlook. When I ask my fellows about their prospects in our PR business, hardly any one says things are down, or will be worse. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;In fact, in spite of numerous challenges in our business, they are hopeful. We are never deterred, let alone feel vanquished.  If there is one thing that I have learned in this business, it is that the opportunities for doing better often outweigh the problems.&lt;div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;One explanation may be that PR, precisely is largely designed for creating new and better opportunities for business,  helping solve  and  create strategies for growth, through building and enhancing positive relation ships with customers and other sectors. Even when  sales are down, business will have need for  creative strategies,  which are increasingly the province of PR. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Instead of being downcast PR practitioners these days are hopeful, because they are busy. New fields are developing that offer fresh opportunities, including, for instance, medical tourism, and the heightened demand for PR in the use of digital media. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;IT and health care PR, higher demand for which we predicted more than 10 years ago, continue to be  top-level services.  PR, more than ever, is used in helping sustain and  enhance brands, in restore  trust in business and political and  institutions and  strengthen CSR as strategy and commitment. And, of course, marketing communications and issues and  crisis management continue to be availed and grow in sophistication and influence.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I am speaking here of PR in  Philippines. Though PR practitioners  generally work in the background, I know that they do significant, though  often unheralded work. Sir Martin Sorrell, WPP Group CEO, spoke late last year (Institute of Public Relations) of  the "remarkable renaissance " of PR. PR companies have had  much to do with this.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; Sir Martin said, &lt;span style="font-weight:bold;"&gt;"PR companies have learned their lessons. They are more professionally managed and spend more time on staff retention and incentivisation. Clients' satisfaction is valued. Quality and financial controls are firmly in place."&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span style="font-weight:bold;"&gt;&lt;/span&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I am proud of working in a PR agency.&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-6333943420968996689?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/6333943420968996689/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=6333943420968996689' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/6333943420968996689'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/6333943420968996689'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/06/why-pr-is-upbeat.html' title='Why PR Is Upbeat'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/SjtMYC4uVXI/AAAAAAAAAEY/Ccjrw9585y8/s72-c/P6120938.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3662270485325814876</id><published>2009-06-14T15:42:00.009+08:00</published><updated>2009-06-14T18:28:38.559+08:00</updated><title type='text'>CSR in PR</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__a1uglojQ8E/SjTOkG8jM_I/AAAAAAAAAEQ/1NPRSvYhmrs/s1600-h/DSC02274.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="http://2.bp.blogspot.com/__a1uglojQ8E/SjTOkG8jM_I/AAAAAAAAAEQ/1NPRSvYhmrs/s200/DSC02274.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5347125777330811890" /&gt;&lt;/a&gt;&lt;br /&gt;Corporate Social Responsibility (CSR) is a natural in the Philippine setting. Helping out inheres in the Filipino character. Every one looks out not only for himself and  his family, but for his community as well.&lt;br /&gt;&lt;br /&gt;This defining  feature of the Filipino psyche and of community life is expressed in  the spirit of the bayanihan, depicted in a painting, or photo,  of a group of men carrying on their very shoulders a whole house, maybe not more than a  bahay-kubo, as it is moved from one location to another.&lt;br /&gt;&lt;br /&gt;The Filipino spirit says-- when the community needs my help, I will be there, even if all I can give is part of the weight of your house on my bare shoulders.&lt;br /&gt;&lt;br /&gt;Not that the Filipino has had to need much calling. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;As life is poor, there is always need to pitch in . Natural calamities, poverty, the challenges to a society trying to transition to higher levels of growth, the diaspora of breadwinners, problems of peace and security,  and  the inability of government and society to answer to  urgent needs of an expanding population, have increased the demand on  all sectors--including business--to help society.&lt;br /&gt;&lt;br /&gt;At first, business in the Philippines decided that CSR was something it had to get into, because corporations existed not only to make profits. Which was, and still is, correct. But in the first stages of CSR in the Philippines, in the 1960s and early 1970s, the need was not as pressing and all-encompassing as it is now.&lt;br /&gt;&lt;br /&gt;Now business has to accelerate and expand its involvement, make it more real, more relevant and appreciable. This means it has had to devote more knowhow,  or science, if you will, aside from genuine compassion, to make CSR more truly meaningful in the country. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;CSR organizations and NGOs are called on to be more focused, and accountable.&lt;br /&gt;&lt;br /&gt;Fortunately, Public Relations has been part of the development of CSR in the Philippines.  The late PR practitioners Jose Carpio and Oscar S. Villadolid, both of San Miguel Corporation, played key roles in the organization (1970) and promotion of the vision and work of the Philippine Business for Social Progress. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Hardly any serious PR program is approved without a CSR component. In many cases, entire PR programs are CSR programs. What used to be called do-gooding is still that, except  that now ever bigger resources,  more energy and organizational knowhow and stronger  focus on service delivery are expended and applied in CSR work  by more individuals and organizations annually.&lt;br /&gt;&lt;br /&gt;Public Relations practitioners,  not only of big and established corporations, but even of small ones,  are committed to CSR as a corporate way of life. They regard CSR not  only as  something that they must do, but that they hugely enjoy doing. It is after all, part of their make-up as individuals, as people of business and as citizens.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;b&gt;(N.B. Painting above is by Jun Virtusio).&lt;/b&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3662270485325814876?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3662270485325814876/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3662270485325814876' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3662270485325814876'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3662270485325814876'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/06/csr-in-pr_14.html' title='CSR in PR'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/__a1uglojQ8E/SjTOkG8jM_I/AAAAAAAAAEQ/1NPRSvYhmrs/s72-c/DSC02274.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8391584922034831799</id><published>2009-06-03T14:05:00.009+08:00</published><updated>2009-06-03T15:31:48.616+08:00</updated><title type='text'>Dear Oscar</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__a1uglojQ8E/SiYiMxDNpfI/AAAAAAAAAEI/e1_4QbFtuNo/s1600-h/PRBk_Cover.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 240px; height: 269px;" src="http://1.bp.blogspot.com/__a1uglojQ8E/SiYiMxDNpfI/AAAAAAAAAEI/e1_4QbFtuNo/s400/PRBk_Cover.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5342995610642261490" /&gt;&lt;/a&gt;&lt;br /&gt;Another pillar of Philippine PR has passed away. Oscar S. Villadolid (&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;seated, left, in photo&lt;/span&gt;) died last week at the age of 79. His friends knew that for Oscar, who had been ailing, it was just a matter of time.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; His friends and admirers in PR, journalism, and public  service mourn his passing. For Oscar was a gentleman, a  journalist, a writer, and PR practitioner of far- reaching accomplishments. Oscar was a prime mover in Philippine PR's pioneering role in the promotion of corporate social responsibility.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;div&gt;Oscar was the only one among  PR practitioners in the country who got as far as serving as Ambassador, to the Holy See at that. He was also among the earliest TOYM (Ten Outstanding Young Men) awardees (for Journalism, 1963). &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;He reached a career pinnacle in Philippine PR practice, Senior Vice President of PR, of San Miguel Corporation, which he served  for many years. He was President of the Public Relations Society of the Philippines  (PRSP) and gave it flair and distinction.  He was a successful man of  abiding humility and complete lack of airs. He was always willing to help.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I liked Oscar  as a writer, and thoroughly enjoyed reading his book on World War II, about how he and his family survived it. As a columnist, he was tops as a commentator on foreign affairs.&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Oscar's beautiful summa cum laude wife, Alice, and their family, are now bereaved of the love and care  of this kind compassionate man.  As we,  his colleagues in PR,  also are.  We looked up to him, and learned from him that a PR person can rise so high and  accomplish big things but stay true and humble, faithful to his role as a family man and a leader in his chosen profession. &lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8391584922034831799?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8391584922034831799/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8391584922034831799' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8391584922034831799'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8391584922034831799'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/06/dear-oscar.html' title='Dear Oscar'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/__a1uglojQ8E/SiYiMxDNpfI/AAAAAAAAAEI/e1_4QbFtuNo/s72-c/PRBk_Cover.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8488077584209736558</id><published>2009-05-28T13:38:00.003+08:00</published><updated>2009-05-30T10:11:57.336+08:00</updated><title type='text'>PR "Prescriptions" for Would- Be Presidents</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__a1uglojQ8E/SiCSKbhW7qI/AAAAAAAAAEA/ZO6L4y8dOpk/s1600-h/In+Shanghai.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 300px; height: 400px;" src="http://2.bp.blogspot.com/__a1uglojQ8E/SiCSKbhW7qI/AAAAAAAAAEA/ZO6L4y8dOpk/s400/In+Shanghai.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5341429865945427618" /&gt;&lt;/a&gt;&lt;br /&gt;Candidates for President in the 2010 elections in the Philippine will find it harder this time. I mean, harder than just   presenting  their lonesome selves, and waiting for the votes to come in. Voters will be be more demanding of their candidates, and dismissive of those who will offer not much more than their names.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;For those who will market and promote Candidates, including PR managers, the following may be helpful.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;1. Popularity still does count, but will not be enough. Easy recall and recognizability may  push the Candidate up front, but that is just the beginning. Candidates will have to traverse a lot of ground before they  get the vote.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;2. A great number of voters are young, and many of them disdain popularity and lack of depth, and popularity and glibness, for they  suspect here weakness of principles.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;3. Issues are fine, but what issues are really important, and which ones will connect to the voter,  and to which voter? How strongly will your Candidate "connect" with the issues? Often those who insist on "issues" themselves sidestep issues because they really would rather go on with it fast, depending on their high-recall names.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;4. Spending a lot of money, or pretending that you have a lot of it to burn, can be counterproductive.  Old and new voters get the impression that profligate candidates themselves believe  that voters can be bought, and these are not be trusted.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;5.  Candidates are not products, but people. Candidates  must be able to think, reason out, express and defend  what they believe in and explain to the voters how will they preserve and enhance the republic, serve our people and help keep their freedom and win their prosperity.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;6. Voters expect  top-calibre Candidates to choose from, those with high intelligence, proven leadership,  commitment to the public good, and willingness to sacrifice. The day of the buffoons, I fear, is over. Voters know that in spite of the setbacks  that  the country  have had to go through, it is intact, and is in many ways  better and stronger than it used to.  And its next President had better keep it being that.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;7.  Candidates are for our people, but it would be nice if we had a President who can with vision, presence and accomplishments be speaking to the rest of the world as well, and gain more respect for our country.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let us do away wit buffoons and types that we would wish we did not have anything to do about.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;8.  Voters will demand from Candidates  respect and due consideration for their intelligence, and the fact that they, our Voters,  work hard for what they believe will be best for their country.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;9. Show us how you see our country and what you plan, with our help, to make of  it. Be open, be communicative,  and be truthful. If, in doing so, you blunder or feel you have made a fool of yourself, admit it, explain and go on. Voters have more intelligence and sophistication than you may credit them with.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;10. Show us who you really are, because whether you do or don't we will see, anyway. If you do that, and you fail to make it, that wouldn't be so bad, for there are other ways of serving our country than being President.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8488077584209736558?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8488077584209736558/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8488077584209736558' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8488077584209736558'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8488077584209736558'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/05/pr-prescrotions-for.html' title='PR &quot;Prescriptions&quot; for Would- Be Presidents'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/__a1uglojQ8E/SiCSKbhW7qI/AAAAAAAAAEA/ZO6L4y8dOpk/s72-c/In+Shanghai.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8392853738883986901</id><published>2009-05-21T16:53:00.008+08:00</published><updated>2009-05-22T18:37:20.045+08:00</updated><title type='text'>San Juan, San Juan!</title><content type='html'>&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__a1uglojQ8E/ShZ5k-l-JqI/AAAAAAAAAD4/zo26UiO0jzk/s1600-h/San+Juan+Church.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 96px; height: 72px;" src="http://2.bp.blogspot.com/__a1uglojQ8E/ShZ5k-l-JqI/AAAAAAAAAD4/zo26UiO0jzk/s400/San+Juan+Church.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5338588084478813858" /&gt;&lt;/a&gt;&lt;br /&gt;It took just one wedding, but of two of the country's most popular  showbiz celebs,  for my father's  hometown to land on the front pages, and on prime time news on TV.  &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Judy Ann Santos and Ryan Agoncillo got  married recently in the San Juan Nepomuceno Church, town of San Juan, in Batangas, and that's all it took. The town is not yet quite Taal, or Batangas City, in terms of popularity,  but people at least have taken notice. Where Juday and Ryan could choose to get married must have something about it.&lt;br /&gt;&lt;br /&gt;And does San Juan have it. It has Laiya, that beautiful coast of scores of beach resorts, of white sands, a marine life sanctuary, facilities for   boating,  diving and snorkeling,  and excursions and family outings. Laiya is not one barrio, but several, that  promise to develop into a full fledged tourism complex. Investors have been coming in, attracted by a new road that leads out of the town hall through villages, rice fields and coconut plantations, and a host of economic development projects recently launched by the national government. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Its biggest school, Batangas Eastern Academy, which everybody affectionately calls BEA, was founded by the late&lt;br /&gt;&lt;br /&gt;And unbeknownst to many are the splendid old mansions of San Juan. I don't know if these are as numerous as those in Taal or Vigan, or as old, but they are to be seen, and reflected on. They are stately and beautiful, and locked up. They are not tourist attractions open to the public. A friend was so kind to accompany us on a visit to one of them, and it was true to its promise: old  law books, for the owner was a distinguished lawyer, antique furniture, old jars,  and wide, hard-wood floors, wide windows and a great sala which hosted grand parties in the old glorious times.&lt;br /&gt;&lt;br /&gt;At the outskirts of town is a place where they sell earthen pots (&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;palayok&lt;/span&gt;),  vases, and jars, which families around have been making for generations. And they still make lambanog (fermented coconut juice).  All around are farms and orchards. The big families that made the town still have property in San Juan, but no longer live there. An institution that has stayed and grown is the 70-year old Batangas Eastern Academy, founded by the late Mercedes S. de Villa.&lt;br /&gt;&lt;br /&gt;San Juan used to be part of what used to be the bigger town  of Rosario. Now San Juan is the second largest town of Batangas, a first-class municipality that hopes to be a city some day. It has some way to go (it has one Mercury Drug Store, but no McDonalds nor Jollibee), but it will get there.&lt;div&gt;&lt;br /&gt;&lt;div&gt;(Photo &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;above of San Juan de Nepomuceno Church is from Recoletos Communications, Inc.)&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8392853738883986901?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8392853738883986901/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8392853738883986901' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8392853738883986901'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8392853738883986901'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/05/san-juan-san-juan.html' title='San Juan, San Juan!'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/__a1uglojQ8E/ShZ5k-l-JqI/AAAAAAAAAD4/zo26UiO0jzk/s72-c/San+Juan+Church.jpg' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-7929556931121370110</id><published>2009-05-03T18:17:00.004+08:00</published><updated>2009-05-03T20:28:05.991+08:00</updated><title type='text'>Pacquiao Packs It In: PR for His Country</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/Sf2KXnKiJ5I/AAAAAAAAADw/ThAIBvvyht0/s1600-h/DSC03497.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px; height: 396px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/Sf2KXnKiJ5I/AAAAAAAAADw/ThAIBvvyht0/s400/DSC03497.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5331569672131323794" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/__a1uglojQ8E/Sf2KXgkpdCI/AAAAAAAAADo/wOdACDos9yU/s1600-h/DSC03491.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px; height: 390px;" src="http://3.bp.blogspot.com/__a1uglojQ8E/Sf2KXgkpdCI/AAAAAAAAADo/wOdACDos9yU/s400/DSC03491.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5331569670361805858" /&gt;&lt;/a&gt;&lt;br /&gt;Manny Pacquiao, the world's best boxer today, this morning sent Ricky  Hatton ridiculously flat on his back, in the second round of their bout in Las Vegas, after their flooring him  twice right in the first round.  &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;He has done for the Philippines something no one else is doing: making his people, all of them who have seen or watched or read of him, extremely proud of being Filipinos. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Manny makes  people stir up, shout, jump and declare to the rest of the world: hey, we Filipinos are good, we are here, and we have what  it takes. In this hall where my son and I watched the live broadcast of  the fight this morning,  hundreds cheered up and hooted and screamed and congratulated each other:  this was a victory of our people and our country. People said to each other: "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;panalo tayo!, &lt;/span&gt;our country has won!"&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We will remember for a long time that final lethal left hook that caught Hatton on the jaw: clean, clear, and utterly convincing. And when the referee ruled the fight over, for Hatton was entirely, piteously motionless for a few minutes, Pacquiao rushes to a corner, falls on his knees and says his prayer of thanks. The same thing that he does each time he fights--pray.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another thing Manny  always does is say that he fights for the honor of his country, and dedicate his victories to his people. In all his fights, he thrills his people with his speed, power, poise, and laser- like focus. He prepares for his fights with months of concentrated and disciplined training, and with the best in his business.  He is a consummate professional.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Manny speaks English now. And he does so with complete refreshing confidence, never hesitates  responding to queries from the world's press, never mind the mishaps that await those who are not to the language born. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;He wins for his country mileage and I hope respectful notice from the rest of the world. A country that produces a champion like Manny Pacquiao cannot be  that much of a loser.  Maybe foreigners will look at our country more closely,  and  regard our people with greater understanding.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Maybe more of them will come to visit or try out investment opportunities?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Manny Pacquiao is the Philippines' best PR agency these days. &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-7929556931121370110?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/7929556931121370110/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=7929556931121370110' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7929556931121370110'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7929556931121370110'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/05/pacquiao-packs-it-in-pr-for-his-country.html' title='Pacquiao Packs It In: PR for His Country'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/Sf2KXnKiJ5I/AAAAAAAAADw/ThAIBvvyht0/s72-c/DSC03497.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8353364956347592870</id><published>2009-04-21T14:06:00.006+08:00</published><updated>2009-04-22T10:42:47.592+08:00</updated><title type='text'>PR Agencies Seem Unperturbed</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/Se2hIoX2X7I/AAAAAAAAADg/dATy7hyPCj4/s1600-h/DSC02704.JPG"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/Se2hIoX2X7I/AAAAAAAAADg/dATy7hyPCj4/s400/DSC02704.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5327091103897640882" /&gt;&lt;/a&gt;&lt;br /&gt;Many of us in the PR Agency business were in tenterhooks at the beginning of this year. Would the recession in the U.S., whose impact was going to be felt in the Philippines,  send Clients bidding goodbye, especially when many of them had announced they were letting people go and expected  lower sales and revenues.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Well, it may still be early days, and dire events can still happen. But the fact that they have not reminds us that things often do not turn out to be as bad as they are foretold. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Clients press on with their projects, and we continue to receive expressions of interest, some from other countries. Other PR agencies seem unperturbed as well, busy as they are: we see them quite often in bids for new accounts.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The PR Agency business is one particularly gifted to ride out rough patches. We have a large array of services that do not require large media buys. Our budgets are closely monitored by Clients and are, therefore,  more easily aligned to their needs and resources. The outcomes of our campaigns are accounted for,  and measured against budgets.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The way to deal with a troubled economy is  not to be deterred by it. During these times, we try to update our organization's skills and create more cohesive and hard-hitting profit centers. We rationalize our costs and create efficiencies and, always, improve Oh, let us make ourselves more widely known,  market ourselves a bit. Make prospects appreciate the fact that PR provides immediate service but also long-term value.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A crisis is not a time to wail and gnash teeth. It is when we get ourselves readier and tougher for the long hard race.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8353364956347592870?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8353364956347592870/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8353364956347592870' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8353364956347592870'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8353364956347592870'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/04/pr-agencies-seem-unperturbed.html' title='PR Agencies Seem Unperturbed'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/Se2hIoX2X7I/AAAAAAAAADg/dATy7hyPCj4/s72-c/DSC02704.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3252474496087516107</id><published>2009-04-16T14:04:00.008+08:00</published><updated>2009-04-16T15:27:46.120+08:00</updated><title type='text'>Blooming Bukidnon</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__a1uglojQ8E/SebbzBVcicI/AAAAAAAAADY/B-4z5XnIojU/s1600-h/DSC03446.JPG"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 300px;" src="http://1.bp.blogspot.com/__a1uglojQ8E/SebbzBVcicI/AAAAAAAAADY/B-4z5XnIojU/s400/DSC03446.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5325185278990387650" /&gt;&lt;/a&gt;&lt;br /&gt;I am one of those funny benighted guys, who early on chose to see more of the outside world than my own. For this,  I have been trying to make up. Over the past Holy Week, we saw a bit of the lovely province of Bukidnon, specifically, of its capital city, Malaybalay. I had suggested Bukidnon, because when I was in grade school, we would sing a song that had in it a line about the beautiful mountains of Bukidnon.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Bukidnon is deep in fecund  Northern Mindanao. From  the airport in Cagayan de Oro,   a car drove us up to the Benedictine Monastery of the Transfiguration, in  Barangay San Juan Jose, Malaybalay. We joined a spiritual retreat up to Easter Sunday. The Monastery, cradled in a crib of green beautiful mountains and  undulating hills,  is bewitching: quiet, gorgeous and uplifting. I came for the mountains as well,  and I had them and listened to them.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Bukidnon is one Mindanao's most lushly endowed provinces, in mineral  resources,  and fertile soil that yields pineapples, rice, corn,  bananas, vegetables, coffee and many other bountiful crops. The Benedictine monks plant rice and corn and coffee, which help support their mission and their good works. Bukidnon is one of the greenest places I have ever been to. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A pity that Bukidnon is a largely unknown place,  even amongst us Filipinos. It does not even have a significant  airport of its own. Being more widely known should put it on the radar screens of potential domestic and potential investors, say, in hotels or bed-and-breakfasts and tourist facilities.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Monaco"&gt;&lt;br /&gt;&lt;/p&gt; &lt;div&gt;The monks spoke to us of little Easters in our lives, how and why we must find and keep them. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;br /&gt;My family and I got  quite a few of them, up in the glorious mountains of Bukidnon.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3252474496087516107?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3252474496087516107/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3252474496087516107' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3252474496087516107'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3252474496087516107'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/04/blooming-bukidnon.html' title='Blooming Bukidnon'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/__a1uglojQ8E/SebbzBVcicI/AAAAAAAAADY/B-4z5XnIojU/s72-c/DSC03446.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-1977405092495709724</id><published>2009-04-07T13:49:00.011+08:00</published><updated>2009-04-07T15:17:50.260+08:00</updated><title type='text'>Thinking Holy Week</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__a1uglojQ8E/Sdr58LG5zDI/AAAAAAAAADQ/hWojLsPz-xs/s1600-h/8.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 240px; height: 180px;" src="http://2.bp.blogspot.com/__a1uglojQ8E/Sdr58LG5zDI/AAAAAAAAADQ/hWojLsPz-xs/s400/8.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5321840721860873266" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;I have never read it, but all this past half century, since a professor of mine, who had completed a short course at Oxford and became, and still is, a Carmelite nun, mentioned  the Gerald Vann lecture on &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;The Two Trees&lt;/span&gt;, I have been captivated by the image. Gerald Vann,  a Benedictine priest, was a celebrated British  theologian. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;In 1948, he delivered a series of  broadcast lectures entitled The Two Trees. There are two trees in our lives: the first  in the Garden of Eden,  from which we fell from grace, and the other, the tree on Calvary, where Christ met his martyrdom.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We struggle through life, with our imperfections and sins, allured by the glow of the first tree.  Its green boughs and refreshing shade entice us and we reap unearned riches, lose our honor us human beings, and "die in a ditch like a dog" (&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Pasternak). &lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Or, with faith and grace, we win the salvation of the second tree. We suffer for our sins, but we are given the means  and the power to renew ourselves. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The beautiful thing about the Passion of Christ and the joy of  Easter is that they are ours to garner and be enriched with. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We do not have to  be saints or heroes; we just have to be our humble, believing and paying-our-dues selves. We have to be giving and forgiving folks, generous with our belief in the goodness of others and contrite when we make fools of ourselves, which is most of the time.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I was a boy when I first  heard of the Two Trees. The two trees stand tall, each with its promise, and a beautiful picture of the sadness, and also, and finally, the glory of the life and passion of Christ. &lt;span class="Apple-style-span" style="color: rgb(255, 0, 0);"&gt;Happy Easter!&lt;/span&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-1977405092495709724?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/1977405092495709724/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=1977405092495709724' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1977405092495709724'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1977405092495709724'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/04/thinking-holy-week.html' title='Thinking Holy Week'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/__a1uglojQ8E/Sdr58LG5zDI/AAAAAAAAADQ/hWojLsPz-xs/s72-c/8.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-5564392142168972215</id><published>2009-03-31T19:44:00.005+08:00</published><updated>2009-03-31T22:48:53.271+08:00</updated><title type='text'>IS PR Worth Doing?</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__a1uglojQ8E/SdItLYTLPrI/AAAAAAAAADA/IujIeXHg0ZE/s1600-h/people.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 98px;" src="http://1.bp.blogspot.com/__a1uglojQ8E/SdItLYTLPrI/AAAAAAAAADA/IujIeXHg0ZE/s200/people.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5319363783402667698" /&gt;&lt;/a&gt;&lt;br /&gt;The only way we can answer this question is by actually showing that what we do is effective and has made a difference.  Has  the program or project that we embarked on yielded positive, or negative results, in terms of numbers that will show, for instance, changes in our targets' attitudes,  or perceptions and other forms of response? Or, as they say,  has the needle begun to move?&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Measurement and evaluation, quite a growing concern in PR practice,  gains added importance these days. When the chips are down, as in when budgets are lower than they have ever been,  PR practitioners must even more clearly prove that their programs are garnering the  desired results. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Dr. Walter K. Lindemann wrote and updated a few years ago a paper (published by the Institute of Public Relations) setting guidelines  for  measuring the  effectiveness of PR programs and activities. Dr. Lindenmann  promptly clears up what measurement and evaluation  aims at: "to improve and enhance the relationships that organizations maintain with key constituents."&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It is a learned enlightening paper that I feel is even more relevant today. Dr. Lindenmann writes, for instance: "There is no one, simple, all-encompassing research tool,  technique or methodology that can be relied on to measure and evaluate PR effectiveness... Be wary of attempts to compare PR effectiveness to advertising effectiveness... &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;The PR measurement and evaluation process should never be carried in isolation, by focusing only on the PR components. Wherever and whenever possible, it is always important to link what is planned, and what is accomplished through PR, to the overall goals, objectives, strategies and tactics of the organization as a whole."&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Time was when we were able to keep Clients largely or solely on the strength of the media presence that we generated for them.  That time is past: now we are called upon to deliver a more rigorous discipline to the process of deciding on whether what we do in PR really makes sense and gets positive results. This is just fair. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-5564392142168972215?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/5564392142168972215/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=5564392142168972215' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5564392142168972215'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5564392142168972215'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/03/is-pr-worth-doing.html' title='IS PR Worth Doing?'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/__a1uglojQ8E/SdItLYTLPrI/AAAAAAAAADA/IujIeXHg0ZE/s72-c/people.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-4241942347615202442</id><published>2009-03-24T12:48:00.008+08:00</published><updated>2009-03-24T14:18:23.123+08:00</updated><title type='text'>PR for Our Hometowns</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__a1uglojQ8E/Sch7H-tc73I/AAAAAAAAAC4/WQa9IfGUhTI/s1600-h/DSCF0853.JPG"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="http://2.bp.blogspot.com/__a1uglojQ8E/Sch7H-tc73I/AAAAAAAAAC4/WQa9IfGUhTI/s200/DSCF0853.JPG" border="0" alt=""id="BLOGGER_PHOTO_ID_5316634737133809522" /&gt;&lt;/a&gt;&lt;br /&gt; I have sent letters to the mayor of the hometown  of my late father, where I have a mango farm and a house, offering PR services to the town, pro bono. Before this, during the term of a previous mayor, I had called on the tourism officer, again offering my help in organizing visits to the town. I never got any reply. It's a pity, because the town, I believe, has a lot of things it can and should be proud of. This is the land of my father and forebears.&lt;br /&gt;&lt;br /&gt;This is an area where PR can play a role. Our towns, cities and provinces, and their people, are what make our country. They are where native initiative and ingenuity are put into play. These are where our natural resources and the bulk of our manpower reside. They are the sources  and enhancers of our culture. They are where our growth as an economy should be nurtured and developed.&lt;br /&gt;&lt;br /&gt;And yet what and how much  do we know of them?&lt;br /&gt;&lt;br /&gt;PR should help our towns put across to the rest of the country the initiatives they are taking to further economic growth, and  how they develop their resources and industries. PR  can help enhance in our towns and provinces pride in their history and the accomplishments of their people. How many towns in our country have their own museums, or public libraries? Why do we allow old houses and buildings to fall into decay? How many of us PR practitioners have given of our time and resources to the towns of our fathers?&lt;br /&gt;&lt;br /&gt;PR folks  will need to provide  their services for free,  especially to their little towns for these will have no funds for the kind of thing that we do. The push  that PR can make in our towns and provinces could, however,  well be the impetus that would stir  so many of them from drowsy anonymity.&lt;br /&gt;&lt;br /&gt;My father's hometown? I think I will do PR for it, in any case.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-4241942347615202442?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/4241942347615202442/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=4241942347615202442' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4241942347615202442'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4241942347615202442'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/03/pr-for-our-hometowns.html' title='PR for Our Hometowns'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/__a1uglojQ8E/Sch7H-tc73I/AAAAAAAAAC4/WQa9IfGUhTI/s72-c/DSCF0853.JPG' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-424384332742748606</id><published>2009-03-16T11:52:00.009+08:00</published><updated>2009-03-16T15:13:44.183+08:00</updated><title type='text'>The Engaged CEO</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__a1uglojQ8E/Sb366fkg9qI/AAAAAAAAACo/7fWQsNo5svQ/s1600-h/image.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 200px;" src="http://1.bp.blogspot.com/__a1uglojQ8E/Sb366fkg9qI/AAAAAAAAACo/7fWQsNo5svQ/s200/image.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5313679018181064354" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div&gt;What a world the CEO has to operate in today! Whereas the bulk of his job in the past required not much more than assuring that his or her company operated at a profit and stayed out of trouble,  now he has these,  and  infinitely a lot more. The CEO of today has to be a conscious leader, not only of his company,  but also of the community and the society that he lives in. &lt;br /&gt;&lt;br /&gt;The CEO of today has to be a deeply engaged man. He must be guardian and enhancer of the values and vision of his company, apart from being insurer that it makes money for its stake holders. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The engaged CEO must lead in mapping out long-term plans, but also, especially during difficult times, in the day-to-day, to a certain extent. On the CEO rests the responsibility that the corporation survives and thrives. He must, therefore, be the one to marshall all the creative forces in the organization. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Above all, he must insure that these are made to work according to its basic values and vision. The engaged CEO must be in many places, not the least of which is his community and society.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;He is not a selfish top-performing potentate, but a sharer in a society of many others like him. He is ideally thoughtful and studious, committed and totally given to the task at hand as well as the future. He is of the likes of Jaime Augusto Zobel de Ayala and Manuel V. Pangilinan, who are deeply engaged CEOs, excellent in their turf,  and fully giving of themselves to the society that they are a part of.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-424384332742748606?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/424384332742748606/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=424384332742748606' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/424384332742748606'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/424384332742748606'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/03/engaged-ceo.html' title='The Engaged CEO'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/__a1uglojQ8E/Sb366fkg9qI/AAAAAAAAACo/7fWQsNo5svQ/s72-c/image.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-7472528711898502958</id><published>2009-03-05T10:21:00.005+08:00</published><updated>2009-03-05T16:41:42.704+08:00</updated><title type='text'>Building Alliances in PR</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__a1uglojQ8E/Sa-OzmFtBxI/AAAAAAAAACg/Ybdr4zx6lXs/s1600-h/clipart.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 199px;" src="http://1.bp.blogspot.com/__a1uglojQ8E/Sa-OzmFtBxI/AAAAAAAAACg/Ybdr4zx6lXs/s200/clipart.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5309619502742046482" /&gt;&lt;/a&gt;&lt;br /&gt;The signs of unwellness are coming in droves---bailouts of big international corporations,  layoffs, lower growth rates, lower spending and   reduced incomes. We should view this with great concern, and as  a warning that in our business of PR, we cannot be sure  of how long  we will be insulated. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;When our Clients are themselves feeling the pinch, how long can  we stay secure? Some of our brethren in the advertising agency business have announced that they will let go of managers and staff.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;One lesson I have learned through the years which has helped see us through hard times is keeping and strengthening alliances. Clients are our first allies, and they prove of huge value when the chips are down. When we serve them right, they give us more business, because it is in their interest to do so. Why would they  look over the fence when you are here, ready and able to help?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We also go out of the country to seek allies, and luckily we have found them--individual clients, organizations that can refer us to prospects,  and other PR and other advertising agencies. Even old Clients from decades ago, or old schoolmates, and relatives and friends, have helped us find and develop business. They write about us, or tell their friends about us. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;A PR Agency can thrive only with an excellent track record.  A  network of alliances, both in and outside our home territory is part of its corporate asset that will keep enhancing that record. &lt;br /&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-7472528711898502958?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/7472528711898502958/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=7472528711898502958' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7472528711898502958'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7472528711898502958'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/03/building-alliances-in-pr.html' title='Building Alliances in PR'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/__a1uglojQ8E/Sa-OzmFtBxI/AAAAAAAAACg/Ybdr4zx6lXs/s72-c/clipart.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-531152147157279765</id><published>2009-02-13T15:08:00.006+08:00</published><updated>2009-02-13T17:54:32.238+08:00</updated><title type='text'>Again,  Rebuilding Trust...</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/SZVBHnCCsjI/AAAAAAAAACY/HkkD_Y_IpOg/s1600-h/clipart.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 150px; height: 200px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/SZVBHnCCsjI/AAAAAAAAACY/HkkD_Y_IpOg/s200/clipart.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5302215735291064882" /&gt;&lt;/a&gt;&lt;br /&gt;It could not have been coincidence. This week, in the U.S., two eminences who appeared before the U.S. Congress to answer questions by legislators on the Obama stimulus package,   pointed out the need for rebuilding Trust.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Treasury Secretary Timothy Geithner told the U.S. Senate: "T&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;he American people have lost faith in the leaders of our financial institutions and are skeptical that their government has, to this point, used taxpayers' money in ways that will benefit them&lt;/span&gt;."&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Lloyd Blankfein, CEO of Goldman Sachs Group, said in the House of Representatives, on Feb. 12: "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;We have to regain the public's trust and do everything we can  to help mend our financial system to restore stability and vitality." &lt;/span&gt;(Wall Street Journal, Feb. 12 2009).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We could very well be saying the same things in the Philippines. While we, as individuals, may be resolved to stay strong and keep on enhancing our performance, say,  in business and the professions,  we still  need our institutions to hold us together. We will always need leaders to look up to. We will always  need to believe that those we see as blundering, faltering  and going about motivated by  greed and dishonesty are far outnumbered by those who are good and will stay true to their oath as public officials and  their commitment as leaders of business, community and society.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We earn trust by what we do, and not by what we claim. PR can help rebuild  trust in our leaders by laying out to them the power of  corporate governance and of genuine public service. Authentic leadership means those in whom we have invested Trust must serve us, and not themselves. It means curbing greed and self-aggrandizement, and keeping in mind, quite up high there, what will be good for our employees, stakeholders, and our community. And what is according to law and to regulations.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Better, the difference between right and wrong.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It will be difficult to tell our leaders, in government and business, who could well be our Clients, that they must toe the line and help restore trust in our institutions. We in PR, must, nevertheless, try. The price for not doing so may be unbearably high. The biggest,  most imaginative economic recovery plan  any one can put together may be of not much use if those who will be tasked to deliver it  will not have what it will take. Our Trust.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-531152147157279765?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/531152147157279765/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=531152147157279765' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/531152147157279765'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/531152147157279765'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/02/again-rebuilding-trust.html' title='Again,  Rebuilding Trust...'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/SZVBHnCCsjI/AAAAAAAAACY/HkkD_Y_IpOg/s72-c/clipart.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-4904194720238981007</id><published>2009-02-06T14:39:00.007+08:00</published><updated>2009-03-24T14:26:33.376+08:00</updated><title type='text'>The PR Job This Year:Hunkering Down</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/SYv0aDV-dfI/AAAAAAAAACI/HtO-IyHs7yM/s1600-h/sad.jpg"&gt;&lt;span&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 283px; height: 320px;" src="http://4.bp.blogspot.com/__a1uglojQ8E/SYv0aDV-dfI/AAAAAAAAACI/HtO-IyHs7yM/s320/sad.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5299598114942776818" /&gt;&lt;/a&gt;&lt;br /&gt;This year, we in the PR Agency  business really have to hunker down, and work like we never did before.  Just a few weeks ago, I thought I had it all figured out--use the old formulas that worked before, and hope for the best. But...how can we resist facts? &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Hardly a  day has passed since the beginning of the year without  one or more companies announcing layoffs, losses, lower profits or reduction of work shifts. That  old reliable of the Philippine economy, the remittances of our OFWs, is said to be bound to be lower in coming years. People have begun to lose jobs. When Intel announced in January  it was closing up its plant in Cavite,  after several other big firms had laid off  employees or declared redundancies, I said, we really must brace up. Who's going to be next?&lt;/div&gt;&lt;div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I would say let us hold hands, and look deep into ourselves, into how we do things, and see how we can keep improving our work. In the PR Agency business, we are what we deliver,  and the value that we add to Clients' business.  Clients will try to stay with us, as long as they themselves are viable and need us. The critical point is proving that not only are our counsel and services needed, but that they are indispensable. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Keep strengthening the hopes of our personnel, especially the young ones. Let us hold on to them, even if ourselves, the owners and managers, have to give up some of what we have. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Jack and Suzy Welch wrote in October last year something about connecting with our people. &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;"We're not talking about walking the hallways saying 'hi.' We are talking about building visceral relationships by hanging out where the work gets done, talking and listening, eye-to-eye."&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let us show our people  how to expand on some of what we learned through our early struggles---that Clients are kept and sustained by the strength, relevance and value of the programs and initiatives that we present them. Clients need timely ideas that work and help them realize value, enhance their reputation, and  win in the marketplace. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;And to deliver these, we need  to keep people,  who will help us  think with quality and work with commitment and idealism.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-4904194720238981007?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/4904194720238981007/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=4904194720238981007' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4904194720238981007'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4904194720238981007'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/02/pr-job-this-yearhunkering-down.html' title='The PR Job This Year:Hunkering Down'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/SYv0aDV-dfI/AAAAAAAAACI/HtO-IyHs7yM/s72-c/sad.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-7212042473673393952</id><published>2009-01-30T15:52:00.007+08:00</published><updated>2009-01-30T22:17:59.081+08:00</updated><title type='text'>Trust--Better Than Money in  the Bank, But When You Lose It....</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/__a1uglojQ8E/SYML_CBZGII/AAAAAAAAACA/4pGeOu3Vq2s/s1600-h/DSC_0202.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 320px; height: 229px;" src="http://3.bp.blogspot.com/__a1uglojQ8E/SYML_CBZGII/AAAAAAAAACA/4pGeOu3Vq2s/s320/DSC_0202.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5297090764220209282" /&gt;&lt;/a&gt;&lt;br /&gt;Trust--pagtitiwala-- is better than money in the bank. You can re-earn money, when you have what  it takes, foremost of which is trust. But one of the most difficult things to retrieve in life is trust.&lt;div&gt;&lt;div&gt;&lt;br /&gt;&lt;div&gt;I have been thinking  lately of the likes of Mr. B. Ramalinga Raju, founder of Satyam Computer Services of Hyderabad.  He is under detention and undergoing investigation for many  counts of fraud, including creating fictitious bank  balances to make it appear that the company was doing well,  and siphoning off corporate funds to companies owned by his family. We are not saying he is guilty. Mr. Raju's case is now known worldwide.  In business,  which is  a complex of human relationships,   trust is the first casualty of being so publicly charged.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Will Satyam, or any other organization similarly situated,  survive this erosion  of public trust in its top leader? Is Mr. Raju to   be held  solely  accountable for his supposed misdeeds? What  about his board of directors?&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;br /&gt;In a great many of the most celebrated corporate scandals of recent years, trust was betrayed by those at the very top, who were supposed to safeguard it in the first place. Trust was betrayed as well by systems that were weak and porous. CEOs were put up on pedestals, adored by investors and managements who allowed them incredibly huge salaries, fees and stock options. Normal constraints of accountability and openness did not fetter CEOs who delivered sterling financial results and public adulation.&lt;br /&gt;&lt;br /&gt;It is high time that business protected itself from leaders, and boards of directors, who would trifle with the trust of its stake holders. Media have been faithfully recording the sins of corporate leaders, but this has not seemed strong enough to deter betrayal.&lt;br /&gt;&lt;br /&gt;In the Philippines, the Institute of Corporate Leaders (ICD) has been promoting transparency, responsibility and accountability among corporations, with particular emphasis on preventing corruption.&lt;br /&gt;&lt;br /&gt;Public Relations can help by strengthening the concept and practice of corporate governance. Relatively few CEOs in the Philippine business  have been found with their hand in the till. This is good. But let us not wait for the time when betrayal of trust will be commonplace. Trust is what honors business, and holds it together.&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-7212042473673393952?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/7212042473673393952/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=7212042473673393952' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7212042473673393952'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7212042473673393952'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/01/trust-better-than-money-in-bank-but.html' title='Trust--Better Than Money in  the Bank, But When You Lose It....'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/__a1uglojQ8E/SYML_CBZGII/AAAAAAAAACA/4pGeOu3Vq2s/s72-c/DSC_0202.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-7325461085656661502</id><published>2009-01-30T10:25:00.006+08:00</published><updated>2009-01-30T22:22:33.198+08:00</updated><title type='text'>Three More Who Have Gone On</title><content type='html'>&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Three PR practitioners I knew have just gone on-- Jose "Joe" Orosa, Enrique  "Iking"  Santos and Benedicto "Ben" Figueroa.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Strictly speaking, Joe was not a PR person: PR was not his business, but he was what a PR person ought to be, bright, rigorous, honest, upright,  and committed to others. He died a few days  ago. He owned and ran a big carpet manufacturing company, and later a rattan furniture business. He was a Client of mine, who became  a friend. Joe was quite simply one of the finest human beings I have ever met. He was utterly devoted to his children. When he spoke it was all to be sure you and your family were okay, and when you spoke, it was as if your words were going to be some of the most important he would ever hear.  He and his beautiful  first wife,  Ciel, would invite us to their lovely home. Rich people, the good ones, work ever so hard, and radiate inner beauty with their simple ways. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I wrote about Mang Iking a few months ago. My estimation of him never wavered: he was a PR person whose contributions to PR practice, particularly in  airline PR and crisis management, still have to be examined by scholars. As a journalist, he was hailed as a craftsman and as a mentor.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I met Ben Figueroa in the early 60s, when we were starting out at Ace-Compton  (Advertising). He was very bright, often discussing existentialism with Triccie Cepeda. Years later we found ourselves at JWT, and counterparts on the Pepsi Cola account, he in advertising and I in PR. Ben was the brainy type;  you would think he was bland, but he  was really a gentle nice person. He headed Lexington International Public Relations,  Inc. years after I left it. A few years ago, he migrated to the U.S., and died  earlier this month in New York.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I remember  these three kind men with esteem and affection.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-7325461085656661502?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/7325461085656661502/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=7325461085656661502' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7325461085656661502'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/7325461085656661502'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/01/three-more-who-have-gone-on.html' title='Three More Who Have Gone On'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8953284538068003175</id><published>2009-01-07T11:14:00.004+08:00</published><updated>2009-03-05T19:44:31.022+08:00</updated><title type='text'>Betting on the Philippines</title><content type='html'>&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;As the year begins, there is one thing I would like to say: I will   bet once again on my country, the Philippines. We have been through all manner of crises before, and we  have always pulled through. True, this current global economic crisis indicates that it may be more overwhelming and far- ranging that any we have had before and that our economy still has inherent frailties. In spite of these, I would rather  keep faith in my country, than unearth reasons why it will not survive this crisis.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;PR, which is my trade, is a business that, while it sticks to fact and reality, thrives on hope. We are trained to provide solutions to problems and chart long-term programs designed to putting clients on a strong footing. Our chief instrument as professional consultants is command of facts and creativity in creating programs that build consensus and understanding, as well as promote free enterprise and economic production. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The Philippines has  a number of things going for itself. Its manpower, including those working overseas, is strong and on the overall suitable to the needs of employers in  the domestic and foreign market. Domestic peace and security has been relatively stable for a while, and this will provide the impetus for domestic tourism, for instance.  Foreign reserves are healthy. There is a quite strong will to entrepreneurship and innovative production. Our policy makers and leaders are  focused  on pushing on with accelerating productive enterprise, reviving exports, promoting our service industries and enhancing national competitiveness. Our people, for their part, it seems, would rather stick to their work and help keep the economy going.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;In PR, we keep receiving from overseas indications of interest in the Philippine market. Foreign companies do still want to promote products and services in the country. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Have we got problems? We have them, aplenty. Fears engendered by corruption, for one. Cost of business perceived to be intolerably high,  because of corruption. Layoffs that have begun in the OCW sector. Anxieties over investments crawling to a stop, as a direct result of the global crisis. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I still bet on my country, because it makes sense to do so. The Philippines is a  going concern, and opportunities abound in it. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8953284538068003175?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8953284538068003175/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8953284538068003175' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8953284538068003175'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8953284538068003175'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2009/01/betting-on-philippines.html' title='Betting on the Philippines'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-4042883760052702540</id><published>2008-11-10T11:07:00.009+08:00</published><updated>2008-11-10T14:36:59.046+08:00</updated><title type='text'>IPRA Philippines  To Attend Beijing PR Congress</title><content type='html'>Six members of the Philippine Chapter of  the International Public Relations Association (IPRA) will attend the PR World Congress in Beijing, Nov. 13-15. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Delegation head is &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Joy  L.  Buensalido&lt;/span&gt;, chairperson and World Council member. Joy is president and ceo of  Buensalido &amp;amp; Associates.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Other members of the group  are Max Edralin, consultant, Bangko Sentral ng Pilipinas; Rene Nieva, chairman, Perceptions, Inc.;  Millie F. Dizon, vice president, SM, Inc.; Edd C. Fuentes, president, Fuentes Publicity Network, Inc. and Romeo P. Virtusio.  There are eight other members of Philippine group, PR practitioners who are not IPRA members and other professionals. They are Geny Nieva,  Dr. Adrian Buensalido, Architect Jason Beunsalido, Monique Buensalido,  Veronique   Boncan, Lulu M. Virtusio, Victor Arel M. Virtusio, and Ma. Desssa Joyce M. Virtusio. &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-4042883760052702540?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/4042883760052702540/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=4042883760052702540' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4042883760052702540'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4042883760052702540'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/11/ipra-philippines-to-attend-beijing-pr.html' title='IPRA Philippines  To Attend Beijing PR Congress'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8023974745017225108</id><published>2008-11-05T11:24:00.007+08:00</published><updated>2008-11-05T11:58:38.141+08:00</updated><title type='text'>Beijing-Just A Week Away!</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/__a1uglojQ8E/SREYDO6r8XI/AAAAAAAAAB4/2k0OMH_gZiw/s1600-h/robert_grupp_web.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 242px; height: 320px;" src="http://3.bp.blogspot.com/__a1uglojQ8E/SREYDO6r8XI/AAAAAAAAAB4/2k0OMH_gZiw/s320/robert_grupp_web.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5265015883195740530" /&gt;&lt;/a&gt;&lt;div style="text-align: center;"&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Robert W. Grupp, IPRA President, 2008&lt;/span&gt;&lt;/div&gt;&lt;div style="text-align: center;"&gt;&lt;br /&gt;&lt;/div&gt;Excitement is building up among members of the International Public Relations Association  (IPRA)  who are attending the PR  World Congress that is going on in Beijing Nov. 13-15. Hopes are high, what with a full promising agenda and a top-calibre line-up of speakers, including icon Harold  Burson, threshing out varied topics, and a whole schedule of panel discussions. &lt;br /&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;IPRA President Robert W."Bob" Grupp &lt;/span&gt;has been so kind as to update us on the  program, and his expectations of, the Beijing Congress. I am honored to quote his note, and thank him for it:&lt;br /&gt;&lt;br /&gt;"&lt;span style="font-weight:bold;"&gt;My expectations for the IPRA 2008 Public Relations World Congress are very high. We have more than 400 delegates from at least 30 countries who are registered to attend. This is a very good turnout, considering the very difficult global economy. I believe the strong attendance illustrates the dedication by these delegates to learn from one another and share best practices from all regions of the world.&lt;br /&gt;&lt;br /&gt;Among the highlights we will experience together next week:&lt;br /&gt;&lt;br /&gt;A speech by PR pioneer Harold Burson at the opening gala dinner on Thursday night, Nov. 13. Harold is 87 and as sharp as ever! He was the first multinational PR agency to launch business in China. That was in 1985 when B-M partnered with Xinhua news service.&lt;/span&gt;&lt;div&gt;&lt;span style="font-weight:bold;"&gt;&lt;br /&gt;That same evening I am honored to present the 2008 IPRA President's Award to John D. Graham, chairman of Fleishman-Hillard International Communications. John is a long-time IPRA member and has grown his form from a small regional agency in St. Louis in the USA, to a global firm with 80 office around the world.&lt;br /&gt;Each delegate will receive a copy of the newest IPRA Gold Paper: "Public Relations and Collaboration -- "The Role of Public Relations and Communications Supporting Collaboration in a Complex, Converging World." The paper is available in English and Chinese via www.ipra.org. It's a good read; I recommend it.&lt;br /&gt;Chinese Foreign Minister Yang, a proponent of business diplomacy, is scheduled to open the World Congress. (Our co-host, CIPRA, is hoping a vice premier of China also may attend. This would be tremendous recognition for IPRA and our cause.)&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span style="font-weight:bold;"&gt;&lt;br /&gt;The program is strong and relevant. We have 8 Chairmen or CEOs from the world's largest multinational PR and communications agencies attending.&lt;br /&gt;I believe the legacy of this World Congress will be better understanding of our various cultures, especially China. Understanding the success of this great market as well as the internal challenges is fundamental to understanding China. I expect to leave this professional dialogue with a great deal more understanding and sensitivity to how China sees world issues today and consequently, how public relations is best practiced there.&lt;br /&gt;&lt;br /&gt;I also hope that this World Congress will encourage all of us to practice business diplomacy as it is defined in the new IPRA Gold Paper. That means we should have the courage to talk with one another, even those with whom we disagree, not necessarily as a sign of approval, but as a way of understanding and shaping opinions, environments, and ultimately, the resulting behaviors. That is what is meant by ‘collaborative diplomacy.’&lt;br /&gt;&lt;br /&gt;While we explore these topics and ideas, we must not lose sight of the challenges brought about by the current global economic crisis. More than ever, we in public relations need to measure and report return on investment in public relations for client organizations.&lt;br /&gt;&lt;br /&gt;Finally, I expect to have fun together in Beijing! Where else can we meet friends in public relations from all the continents?&lt;br /&gt;&lt;br /&gt;I wish the Philippine delegates safe travel and a good conference."&lt;br /&gt;&lt;br /&gt;See you in Beijing!&lt;br /&gt;&lt;br /&gt;Best Regards,&lt;span style="font-weight:bold;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Bob&lt;br /&gt;&lt;br /&gt;Robert W. Grupp&lt;br /&gt;IPRA President&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Happy fruitful presiding, Bob!&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;The China International Public Relations Association (CIPRA) is leaving no stone unturned to make the PR Congress a scintillating success.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8023974745017225108?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8023974745017225108/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8023974745017225108' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8023974745017225108'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8023974745017225108'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/11/beijing-just-week-away.html' title='Beijing-Just A Week Away!'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/__a1uglojQ8E/SREYDO6r8XI/AAAAAAAAAB4/2k0OMH_gZiw/s72-c/robert_grupp_web.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3211941631905183662</id><published>2008-10-30T12:44:00.007+08:00</published><updated>2010-04-25T21:46:22.814+08:00</updated><title type='text'>Remembering</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__a1uglojQ8E/SQli-2LvtlI/AAAAAAAAABw/buPlvKVHp8Q/s1600-h/EMCY+TINSAY.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 254px; height: 320px;" src="http://2.bp.blogspot.com/__a1uglojQ8E/SQli-2LvtlI/AAAAAAAAABw/buPlvKVHp8Q/s320/EMCY+TINSAY.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5262846471395325522" /&gt;&lt;/a&gt;&lt;br /&gt;It is All Soul's Day,  or almost, and I remember colleagues in PR practice who have been gone all these many years. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;One was Emcy Corteza-Tinsay, who was a lawyer first, but took up PR as her life's work. She owned and managed a PR firm, Business Relations International. Elegant and charming, she had numerous contacts in government and business,  and counseled firms in the sugar, embroidery and apparel  and other industries. Emcy was the first lady president of the Public Relations Society of the Philippines (1973-1974)  and was its guiding hand until she died. She also served as corporate secretary of Philippine Advertising Counselors.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt; Shortly after  we started our own PR agency in 1989, when  we scarcely had any Clients, Emcy called me and said, "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;O, you help me. We are organizing the Air Safety Foundation and my friend, (Capt.)  Bobby Lim,  would like to use some PR. Come...&lt;/span&gt;" And we did, and had a good rewarding time with that, and other projects with Emcy.  One thing this lady pointed out to me was, be proud of your corporate identity. "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Put in your logo anywhere you decently  can. That represents you and what you stand for." &lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Tony Vasquez was a whiz kid in PR.  He worked  at Citibank and other financial institutions before he put up his own  PR agency, The Word, in the 1980s.  He was very active in  initiating moves to improve bank marketing and communications as a professional discipline. Tony knew so many things, corporate and marketing and events, and philosophy. His mind was so active that when you talked to him, you had to be all ears,  because he would go from communications audit--which I had not heard of-- to media relations and what the other guys in PR were up to. But he  was generous, with advice and good word for others.  I offered to publish any book on Philippine PR that he might care to write-- he had been in PR work since 1962--,  but he never got around to it. Tony died in the U.S. maybe 10 years ago.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I also remember Leon "Lenny" Hontiveros, chairman of JWT Group in the Philippines and my boss at Lexington (PR). A gentleman of the old school, Lenny  spoke softly and with great authority. He had run his own advertising agency that had serviced Pepsi for many years when JWT invited him in the late 1960s. He was a  kind  man, and had one of the sharpest minds I had seen in his business. When he trusted his people, he left them virtually alone. After  Client meetings,  he would treat me  to his favorite, noodles, wherever we were, Makati or Quezon City.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Another Tony was de Joya, &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;the&lt;/span&gt; Tony de Joya. An original, sui generis. Like Lenny, Tony made his mark in advertising (Lenny and Tony worked together early in their careers, in an  ad agency), but fancied himself a PR person as well. Many of AMA's  (the agency he founded and owned) campaigns for Nestle were PR-orientated, as well as its work for JETRO (Japanese External Trade Organization).  Tony always had the big picture in mind, what a campaign or project can do for Client, and   also for the country. Nobody talked like Tony--he was precise, forceful, charming and rather hard to stop. In PR, Tony  was one of those who organized  the Asean Confederation of PR organizations. The likes of Tony de Joya do not occur frequently.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Still another Tony, Tony Mercado, who was my friend. These three Tonys were all Ateneans, and it showed in the way they wrote and spoke, with care and gentleness, and vigor. Tony Mercado was chairman of Basic Advertising, one of the most successful agencies here in the 1980s and 1990s. Tony Mercado kept on saying, Yes my work is advertising and marketing, but my heart is PR. He had his pulse on campaigns whose impact would be last long , and benefit not a market alone, but the larger society. Like the CMMA and the revival of Radio Veritas, and his agency's Values campaigns for DBP, PLDT and Pop Cola.  Tony worked for the Church as well and created programs that would ensure that his people in the agency were  always to be on the top of their game. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Elsewhere I have written of Jose Carpio, Pete Teodoro and RR de la Cruz. I was fortunate to have known them, these three, and the five I have just briefly recalled here.  They all did landmark  work in PR.    I  think they were all friends or at least knew each other. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;How did it look like, the first time they met (in heaven, come on!, in heaven). What did they discuss? And who presided at their  meeting? I have, as a matter of fact, an idea.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3211941631905183662?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3211941631905183662/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3211941631905183662' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3211941631905183662'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3211941631905183662'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/10/remembering.html' title='Remembering'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/__a1uglojQ8E/SQli-2LvtlI/AAAAAAAAABw/buPlvKVHp8Q/s72-c/EMCY+TINSAY.jpg' height='72' width='72'/><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-1443263156582321497</id><published>2008-10-28T15:43:00.009+08:00</published><updated>2009-01-30T10:24:41.179+08:00</updated><title type='text'>Mang Iking</title><content type='html'>I am referring to Mr. Enrique B. Santos,  whom I, and other PR practitioners of my age, would   respectfully call Mang Iking. He is 80 years-old now, and  has been ailing for sometime. Mang Iking  was tops as a PR practitioner when he was active in the 1970s and 1980s. He was vice president for public relations of the Philippine Airlines for many years. Among his chores was conducting briefings for the media when some PAL aircraft was involved in  an accident. Owing to his experience in the airline industry, Mang Iking wrote no less than three books, between 1969 to 1981,  on the history and development of commercial aviation and the airline industry in the Philippines.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Mang Iking, who wore a crewcut,  was an affable man,  given to sharing wisdom with younger colleagues. O, this is the way it is, he would say, in his low authoritative voice. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;In 1972, his friend Manny D. Benipayo of MDB Publishing, published his book, &lt;span class="Apple-style-span" style="font-weight: bold; "&gt;PR: Living on&lt;span class="Apple-style-span" style="font-weight: normal; "&gt; Bull's-Eye" probably  the first PR book published in the country. The book is out of print now. &lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;In it, Mang Iking says: "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Few managements realize that it is always what it does, never what it says about itself, that gives a corporation a good reputation&lt;/span&gt;."  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;And also: "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;P&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;R is not a loom on which cloth can be woven out of thin air. It is not a magic wand by which to coax public approbation out of a hat. It can work only with what is factual." &lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;Mang Iking had been a newsman before he turned to PR. He was  desk editor in the &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Manila&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; Chronicle&lt;/span&gt;, where he worked twice, the first time in the 50s, and then briefly in the early 70s, after he left PAL.  In the Chronicle he  was recognized as  chief language and style technician, and the "drillmaster who taught several batches of young reporters how to write good copy." (Raul Rodrigo, &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;The Power and the Glory, The Story of the Manila Chronicle, 1945-1998&lt;/span&gt;).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;"&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;He was an awfully hard worker, spent all his time at work, especially when he was &lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;a journalist,&lt;/span&gt;'' Marina,  his wife of 58 years, says. "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Though he was a taskmaster, his reporters liked him, for he was always fair."  &lt;/span&gt;Mang Iking and Aling Marina are alone now, for all their surviving children are in the U.S. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Mang Iking was like R.R. de la Cruz, Pete Teodoro and Joe Carpio.  All  older than we,  they generously and unhesitatingly shared what they knew of PR, which was a lot,  with us. &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-1443263156582321497?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/1443263156582321497/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=1443263156582321497' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1443263156582321497'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1443263156582321497'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/10/mang-iking.html' title='Mang Iking'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-6571386319151674302</id><published>2008-10-18T11:00:00.003+08:00</published><updated>2008-10-18T11:13:55.701+08:00</updated><title type='text'>A Word from Mr. Bernays</title><content type='html'>Edward L.  Bernays, who gave Public Relations its name, puts character and integrity as the chief qualities of what he calls the ideal public relations  man. Although he conceded that such a creature does not exist in the flesh, he distilled from more than 70 years of PR experience a set of standards that the ideal PR man would have to live up to.&lt;br /&gt;&lt;br /&gt;It is a tough course that Mr. Bernays laid out for the practitioner who would aspire to the ideal. First of all, "he should be a man of character and integrity, who has acquired a sense of logic without having lost the ability to think creatively and imaginatively.”&lt;br /&gt;&lt;br /&gt;To Bernays, who counselled his way through  decades that covered dismal periods of muckraking, charlatanism and irresponsibility in  American business, integrity is so central that he says in effect that there can be no PR without integrity.&lt;br /&gt;&lt;br /&gt;Bernays, acknowledged as the “father of professional PR counselling,” believed that  PR practice is based largely on that crucial quality of character and integrity. Codes of ethics, for instance, may try to tell the PR  man how he should conduct himself in the general practice of PR, but the final test, the litmus test, he himself will have to take.&lt;br /&gt;&lt;br /&gt;“The professional must be his own arbiter,” Mr. Bernays wrote decades ago. “If he lacks character and integrity, he will fail to maintain the professional conduct on which he will be judged and on which the profession  as a whole is judged.”&lt;br /&gt;&lt;br /&gt;The beautiful part of  the canon of Mr. Bernays is  that  what he says is true, even in real life. In PR one can endure if he has character. One  may  survive from year to year , and even get rich and famous, without   integrity, but he will  miss the fun--of knowing that doing  it right, really does work.&lt;br /&gt;&lt;br /&gt;Character in PR could refer to any number of imperatives, but one safe test would be measuring oneself against our old-fashioned concepts of right and wrong. And when one still has to learn right and wrong when he enters PR work, that could be a problem indeed.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-6571386319151674302?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/6571386319151674302/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=6571386319151674302' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/6571386319151674302'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/6571386319151674302'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/10/word-from-mr-bernays.html' title='A Word from Mr. Bernays'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-4984899743603694654</id><published>2008-10-15T12:03:00.008+08:00</published><updated>2008-10-15T15:24:09.509+08:00</updated><title type='text'>PR Education and Training at IPRA Beijing PR World Congress</title><content type='html'>&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We are glad that one of the moderators in the  PR World Congress, to be sponsored by the International Public Relations Association (IPRA), Beijing, Nov. 13-15 is Frank Ovaitt, President of the University of Florida-based Institute of Public Relations (IPR, http//:www.instituteforpr.org/digest/) Frank will moderate the session on PR Education and Training, Nov. 14.  The IPR is an "independent non-profit that bridges the academy and the profession, supporting PR research and mainstreaming this knowledge into practice through PR education."&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;I have always liked IPR's tagline: the "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;science beneath the art of public relations."&lt;/span&gt; Particularly to be commended is the IPR's long-time advocacy for stronger measurement and evaluation systems in PR practice, which after all this time,  still has a long way to go as part and parcel of PR service. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Frank  is managing director of Crossover International, Inc., which provides communications management services to MNCs and entrepreneurial companies and was vice president  of  both ATT and MCI for many years.  He  is eminently suited to head IPR, as he is also a PR educator who  speaks in seminars in the U.S. and other countries. I  would run  into Frank in PR conventions and I am sure those who will attend his session in Beijing  will benefit from his pithy and practical take on current PR issues.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-4984899743603694654?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/4984899743603694654/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=4984899743603694654' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4984899743603694654'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4984899743603694654'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/10/pr-education-and-training-at-ipra.html' title='PR Education and Training at IPRA Beijing PR World Congress'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-4835011685819171986</id><published>2008-10-08T10:43:00.006+08:00</published><updated>2008-10-08T11:27:52.354+08:00</updated><title type='text'>THOUGHTFUL RESPONSIBLE PR FROM PHILAMLIFE</title><content type='html'>It is thoughtful and smart of Philamlife to be doing what it has been doing over the past few days, since AIG in the U.S. announced that it is going to sell  it off. The other day,  Jose L.  Cuisia, Jr., President and CEO,  conducted a press conference to reiterate a previous message: that the company's policyholders need not worry for it is  very strong financially, and that it  can fulfill its obligations. Before that the company had published full-page "reassuring" ads in major newspapers, and still does. "&lt;span class="Apple-style-span" style="font-style: italic;"&gt;The financial issues pertaining to our parent company, AIG, do not affect our ability to pay claims and underwrite new policies,&lt;/span&gt;" the ad says. &lt;div&gt;&lt;br /&gt;&lt;div&gt;Mr. Cuisia answered media queries cooly and authoritatively. The company's message has been fairly clear and strong: that  as a leader in life insurance  for many years, it is strong and stable and will abide by all  its commitments and obligations. The fact that it is now up for sale will not change that.&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Philippine Daily Inquirer &lt;/span&gt;has a report today (&lt;span class="Apple-style-span" style="font-style: italic;"&gt;"Worried mom visits Philamlife to get&lt;/span&gt;&lt;span class="Apple-style-span" style="font-style: italic;"&gt; money, comes out reassured")&lt;/span&gt; on how Philamlife has assigned employees to meet and talk to worried customers who come to withdraw their deposits (from PhilamSavings Bank).&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;It is thoughtful, smart and responsible of Philamlife to be doing all  these. A company that is going through  uncertain times has a responsibility to give its stake holders the true picture, promptly. It needs to keep reassuring them that management is on the job and is  looking after interest as their prime concern. It has to come out publicly with statements that are clear, simple and credible. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;All these Philamlife is doing. It is acting responsibly, which is just as good PR as anyone can do. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-4835011685819171986?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/4835011685819171986/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=4835011685819171986' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4835011685819171986'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/4835011685819171986'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/10/thoughtful-responsible-pr-from.html' title='THOUGHTFUL RESPONSIBLE PR FROM PHILAMLIFE'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-1695201976817190915</id><published>2008-10-03T16:35:00.005+08:00</published><updated>2008-10-03T17:56:04.922+08:00</updated><title type='text'>PR and the Current Crisis</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/__a1uglojQ8E/SOXp7gQuDPI/AAAAAAAAAA4/fvMYSiYYz9M/s1600-h/DSCF0850.JPG"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/__a1uglojQ8E/SOXp7gQuDPI/AAAAAAAAAA4/fvMYSiYYz9M/s320/DSCF0850.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5252861748879166706" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let us try  to draw lessons from the financial crisis that now  grips the U.S. and agitates the rest of the world. We in the Philippines are constantly reassured, by government and those in the know, that we should not be in serious trouble soon, unless the recession in the U.S. drags on for a long time,  and if  we keep our fundamentals strong and stay watchful.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;The state we are in now reminds us of some of the basic rules that we follow in PR.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;1. &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Know what is going on&lt;/span&gt;. Much of what has been going on in the U.S. since September and even before that is complex and may not seem to be relevant to our businesses and lives in the Philippines. Let us try to understand how the problem started, anyway, the sequence of events that exacerbated  it and how the situation continues to unravel.  God forbid, but things have a way of catching up with those who do not care.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;2. &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Stay disciplined, stay focused&lt;/span&gt;.  Keep producing, saving and  pegging our costs on reasonable levels.  Hold on to our Clients by providing value services, and helping them maximize their advantages. Dramatize to them, with new practical offerings, how PR can help them gain the upper hand in a difficult, anxiety-ridden market. The time to be ready is when the problem  has not yet come.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;3. &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Be even more nimble, and more creative&lt;/span&gt;. Time was when PR was the first thing that got lopped off. The good news is that it no longer is;  bad news is that it still is, as always, vulnerable. Be ready to get axed,  or your budgets reduced,  by keeping your secondary services readily available.  PR is not alone execution, but ideas that help  improve, build, enhance, create and re-create products, businesses and institutions. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;4. &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Be accountable.&lt;/span&gt; Clients are even more miserly  now  to those who cannot account satisfactorily for what they are paid for. Give them facts of your accomplishments that they cannot resist: numbers that they cannot dispute because they represent what you have measured and proven. We call this measurement and evaluation, but all it really means is that we have to keep showing our worth, and when we cease doing that, we may keep our good name, but not their business.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;5. &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Oh, communicate. &lt;/span&gt;I like the U.P. economists who try to communicate on TV their understanding of the current crisis, how it evolved, and how it does, or could, affect us. When people are anxious and unsure of themselves they are reassured by  facts and insights delivered responsibly, clearly and on-time, like right now. We in PR must be part of this process. We must be engaged, we must be part of the solution. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;We have been through the likes of this before, but this one may be fuller of mischief, so let us, without being killjoy, brace up.&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-1695201976817190915?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/1695201976817190915/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=1695201976817190915' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1695201976817190915'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1695201976817190915'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/10/pr-and-current-crisis.html' title='PR and the Current Crisis'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://4.bp.blogspot.com/__a1uglojQ8E/SOXp7gQuDPI/AAAAAAAAAA4/fvMYSiYYz9M/s72-c/DSCF0850.JPG' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-5986465784952904808</id><published>2008-09-24T12:56:00.002+08:00</published><updated>2008-09-24T13:14:40.681+08:00</updated><title type='text'>PR and the Fundamentals</title><content type='html'>What we are going through these days, deeply concerned  over the possible impact on us of  the current  financial turmoil in the U.S.-- the collapse of  Lehman  Brothers,   the  rush acquisition of Merrill Lynch by Bank of America,  the uncertain fate of AIG,  and  now the huge bailout plan by the Bush administration -- puts into focus a number of fundamentals that we in PR need to be constantly reminded of:&lt;br /&gt;&lt;br /&gt;1. Things are seldom what they seem; bigness and power do not always stand  on  stable fundamentals. Stay with reason and sound thinking; take the broad view, think not only of yourself, but of others as well. &lt;br /&gt;2. We always have to be mindful of what is right and  what is wrong; moderate vs. excessive, caution vs. frenetic speed. Never forget the customer. How will your exploits affect the taxpayer?&lt;br /&gt;3. We need communication strategies and  fluidity and impact in delivering messages, but above all communication must be based on commitment to truth.&lt;br /&gt;4. All the time, we must be conscious of,  and  try to serve, not only our Clients, but also the public interest. In most cases, we do this  by faithfully performing our daily tasks, but reinforced by knowing that PR helps make a difference far beyond the walls of our offices.&lt;br /&gt;5. What happens in one place affects the rest of us, and this is no platitude. Hours after Lehman declared bankruptcy, officers of at least one bank here were on the line to its Clients, assuring them. A  day or two later, the bank sent them a letter, stating the bank's position vis-a-vis the U.S. crisis, and repeating the assurance it had given  earlier.&lt;br /&gt;6. Let us be ready for anything "bad" that might happen. Review our  strategies and  PR/communication plans, in case we need to   come out publicly.  Messrs. Paulson and Bernanke sounded at times uncertain when they were answering questions during their Senate appearance last night (over Bloomberg), but they had a basic plan they believe in,  and were firm in their message--let us please do this now.  &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Let us stay cool and consolidated in facing whatever the U.S. difficulties may bring us.  Let us see how  those in charge of the situation, there and here,  discharge their responsibilities. There will be lessons galore for all of us.&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-5986465784952904808?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/5986465784952904808/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=5986465784952904808' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5986465784952904808'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5986465784952904808'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/pr-and-fundamentals.html' title='PR and the Fundamentals'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8156595696881773326</id><published>2008-09-12T17:58:00.005+08:00</published><updated>2008-09-14T09:10:59.594+08:00</updated><title type='text'>What Makes a PR Professional?</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/__a1uglojQ8E/SMxjIcch_KI/AAAAAAAAAAw/9p9SSjE0vcQ/s1600-h/vpri-grp.pic.jpg"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/__a1uglojQ8E/SMxjIcch_KI/AAAAAAAAAAw/9p9SSjE0vcQ/s320/vpri-grp.pic.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5245676662705749154" /&gt;&lt;/a&gt;&lt;br /&gt;Over many years of practice, I have learned that one needs the following, among others,  for successful professional work in PR:&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;1. Command of the issues and the environment that affect the business of your Firm, or your Client. The Firm/Client exists in a society and  an environment that are affected by laws, issues and competition.  We need a firm grasp of these and of what your Firm/Client needs  to plan for and deal with issues and factors in its environment that may affect its mission and long-term performsnce.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;2.  Love for analyzing, reflecting and communicating. PR  requires  ideas that are alive, relevant, fresh, and meaningful. We  have to develop a taste, in fact a passion, for the process of thinking ideas through and communicating these--on paper, on the computer, online, on the stage, in meetings big or small, here or in other countries. We used to say, be good in English. Now we say, be good in Tagalog, and acquire a knowledge  of at least the major  dialects as well. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;3. A sense of  right and wrong, of what is fair and just, and also of what is  proper and decent. I mean right and wrong in substance and in form, and then committing yourself to it. Try to be right especially in family and social relationships, and your attitude and commitment will easily slide to your business life. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;4. Have a broad view of PR. PR is not a list of 100 ways to promote, and  market a product or organization or manage  reputation and attract new investments. PR is  the business of developing strategies  and helping promote the performance, long-term viability and relevance to society of a business or organization.  It is doing the 100 things but also keeping the essentials: what is the vision and the basic strategy...what are we really up to?  Broadening your view of PR will challenge  you to keep  enhancing  your skills and level of commitment. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;5. A sharp business sense. Help your principal and yourself succeed financially and keep on doing so, from year to year. Keep attuned to prevailing market rates and position yourself competitively according to market conditions.  Be aggressive in saving part of your earnings, and  in pegging  costs to a minimum. And yet...keeping  service standards consistently  high.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;6. Knowing that your  PR market  is no longer the Philippines alone.  Ideas, products, technology,  lifestyles, and Clients  keep coming.  But these will never be enough. PR  professionals need to keep an eye on  foreign markets.  With the swelling  number of PR agencies, including those from abroad, competing for a comparatively small and low-growth market,   we need to take  an export-oriented view.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;7. Humility and willingness to share what we have and what we know. The PR business, like other businesses, must thrive on the strength of a professional,  and service-oriented and ethically committed community of practitioners. Those who have attained more, in terms of experience and knowhow, must share these with those who have just started out. &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;8. Willingness to take technology on, on our  terms, to improve the quality of service and attain efficiencies.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;8. Commitment to calculated change and innovation.    Keep  reexamining your business concept,  organization, processes and standards to insure that you can  adjust to and thrive in a continually changing environment. Keep yourself  posted on the state and directions of the competition.&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;9. Networking, catering especially to the younger sector of  our industry, the students and the  developing leadership in other sectors.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;10. Staying true to what we  believe in. Success in PR is very important, but happiness earned from keeping faith with your essential beliefs is to be valued even more highly.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8156595696881773326?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8156595696881773326/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8156595696881773326' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8156595696881773326'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8156595696881773326'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/what-makes-pr-professional.html' title='What Makes a PR Professional?'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://1.bp.blogspot.com/__a1uglojQ8E/SMxjIcch_KI/AAAAAAAAAAw/9p9SSjE0vcQ/s72-c/vpri-grp.pic.jpg' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3546257349655211488</id><published>2008-09-11T10:15:00.002+08:00</published><updated>2008-09-11T10:28:16.565+08:00</updated><title type='text'>Graciano</title><content type='html'>Anyone who would care to write the history of public relations in the Philippines will have to check out that gritty, wild, noble, outrageous, heroic group of fin-de-siecle Filipinos that fashioned what we know now as the Propaganda Movement.&lt;br /&gt;&lt;br /&gt;That fecund decade-and-a-half culminating in 1986 gave our people that sense of being one, of having come from the same roots, that they needed to break free and come alive.  That group had a superstar cast: Rizal, the scholar, del Pilar, the politician and political analyst, Naning Ponce, Galicano Apacible, the brothers Luna, Julio Llorente, Pepe Panganiban, Gregorio Sancianco, Jose Alejandrino and many others, including its most remarkable member, a dropout from the Seminario de Jaro in Iloilo, Graciano Lopez-Jaena.  Graciano, as we know, was the founder and first editor of the La Solidaridad and also prime orator of the Movement.  Rizal was the superior scholar, del Pilar the deadlier satirist, but in oratory - even in plain harangue - everyone deferred to Graciano. &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Gen. Pepe Alejandrino, one of the very few of that generation who lived to tell its story, recalls Graciano as "an impulsive and fanatic orator of liberty who held his audience spellbound with his eloquence and natural talents."  As a campaigner for reforms (the movement, we are constantly reminded, was not secessionist), Graciano was prolific (he antedated del Pilar in Spain by some eight years, Rizal by two) and outspoken.&lt;br /&gt;&lt;br /&gt;In 1889, he would speak bitterly against the conduct of the Philippine participation in the First Universal Exposition held in Barcelona the previous year in which four Filipinos - who were being exhibited - had died, one of pneumonia.  He would also denounce the poor state of education in the Philippines, the tribute and compulsory labor.  But for all his great talent (even Rizal conceded that Graciano was the most gifted Filipino he had known even superior to himself) and precious contribution to the cause, Graciano was a complex flawed personality.  His life, in fact, should be rich material for a fine melodrama of that era of our history.  As his picture will suggest he was frail and, according to a fellow expatriate, he dressed slovenly.  Gen. Alejandrino believed that Graciano was "the most original and picturesque type among the Filipino reformer in Europe.  He was a true Bohemian in the manner of Verlaine and others who have left eternal pain in a dreaming and carefree world."&lt;br /&gt;&lt;br /&gt;Graciano was what we would nowadays a character.  Even among that terribly gifted and sanguine band, he was a standout.  He outargued, outwrote and outcaroused most of them.  According to historian and biographer Carlos Quirino, Graciano was, in fact, our first certified hippie.  He was by nature a rather disorganized person.  At one time, Rizal, a triple exasperated, told him, "I wish you would apply yourself to cultivating your God - given talents for the greater glory of our country."&lt;br /&gt;&lt;br /&gt;Whereupon, Graciano said, "You need not put a doctor's cape on a slave's shoulders."  (Graciano had quit medical school at the University of Valencia).&lt;br /&gt;&lt;br /&gt;We know now, largely through Dr. Guadalupe Fores-Ganzon's English translation of La Solidaridad - what passion, what love, went into the making of that journal.  But do we know the kind of drama that had to be played to bring out in it the ringing rhetoric of Graciano Lopez-Jaena?  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Again, Gen. Alejandrino tells story.  "He was the editor of La Solidaridad, receiving for his compensation free house, meals, clothing and a little money for his minor expenses, but in order to make him write, most of the time they literally had to starve him out.  He had the custom of going to a cafŽ upon waking up and remain there as long as he had money to spend for him.  There they had to look for him and promise to pay his expenses provided that he would write his articles.  Between cups and cups of drinks, they placed before him sheets of paper which he filled up with surprising ease."&lt;br /&gt;&lt;br /&gt;Pretty soon the tragic flaw would catch up with Graciano.  From time to time, he would go sulking at some imagined wrong and remain inconsolable for days.  He would flare up at what he believed to be the moderate stance (he was after all, according to Jaime C. de Veyra, &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;el&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; luchador&lt;/span&gt;) of his colleagues.  In 1891 he wrote Rizal a letter complaining against del Pilar and Ponce.  Later on, he would plan on running for the Cortes.  He also thought of going to the U.S. and then to Cuba.  The remaining years of his life would be devoted to activities more relevant to Spanish politics than the Filipino reformist cause. Penniless, Graciano died in Barcelona in 1896.&lt;div&gt;&lt;br /&gt;&lt;br /&gt;I first wrote this piece for the &lt;span style="font-weight:bold;"&gt;Economic Monitor  &lt;/span&gt;&lt;span style=""&gt;in the late 1970s.&lt;br /&gt;--&lt;/span&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3546257349655211488?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3546257349655211488/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3546257349655211488' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3546257349655211488'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3546257349655211488'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/graciano.html' title='Graciano'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-8055720849781440465</id><published>2008-09-10T16:42:00.002+08:00</published><updated>2010-04-25T21:51:06.776+08:00</updated><title type='text'>Gilda's Book</title><content type='html'>&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;A LIFE OF LIGHT AND CHEER&lt;br /&gt;&lt;br /&gt;Book Review :  THE LAST FULL MOON&lt;br /&gt;             LESSONS ON MY LIFE&lt;br /&gt;by Gilda Cordero Fernando&lt;br /&gt;University of the Philippines Press&lt;br /&gt;GCF Books, 2005&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;by Romeo P. Virtusio&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;The only thing we should ever need from a writer is her  writing well. Anna Akhmatova  led a tragic messy life, but when we read her Requiem, we more clearly understand that the writer--not that we should even try to  efface the color and skeins  of her life-- stands and lives on the strength of her writing, not much else. No one, no matter how beautiful she is, or how patrician  her lineage or blessed her kinships, can outmatch life. Few are those who escape being bruised and wounded,  but that seldom makes for  good writing.&lt;br /&gt;&lt;br /&gt;This book, The Last  Full Moon, Lessons on My Life,  by Gilda Cordero Fernando,  is  beautiful, happy, witty, writing. She recalls people, and what makes them what they are, in the tradition of her original genre, fiction, with details that capture the humanity of the subject, and the realness of the time.  Her recollections of her mother, for instance,   fully engage the reader with what we know of how a relationship between a mother and daughter, both strong and opinionated,  can be--stormy and corrosive.  The mother, however, a Batanguena beauty queen resides in the memory: beautiful and imperious, fragile and flawed, who earned on her own,  from her home, and raised the likes of Gilda.   The short chapter on her father- in- law, Dr. Tony, is an affectionate,  wonderfully unadorned villanelle to a good simple man. I like the way she recalls the patricians, her father and grandfather and those of her husband's, highly educated, propertied and principled men from the provinces who represented the vitality, and love of country of their generation. Pagsanjan and the costumbres of the people dance in the reader's imagination; I wish there were more entries on  Gilda's  Batangas side. As a young lady, she  enrolled in a dance course of Leonor Orosa (Goquinco); wasn't Leonor a Luna as well?&lt;br /&gt;&lt;br /&gt;This book  is a touching homage to family. The grace of this book comes largely from the quiet and loving descriptions of the members of their family, how they regard and interact with each other, on occasion misunderstand and even annoy each other. The author tends to make much of her  marriage's early sorrows, an artist's temperament clashing with a lawyer's cold cerebralness and his own breeding, and yet the whole book is a love letter to Elo. ("Maybe one of the purposes of marriage is not to make you lesser than you are but to make you realize you can be more than you are.") The author is a gatherer of friends and nurturer  of their own vision  visions; she mentions some of them in her living will. She devotes a whole Christmas morning to an exclusive party for household help, those who once were and still are. From her mother Gilda  inherited the knack for creative enterprise; her mom dabbled in cakes and pastries. The daughter   did quite well in small but original  trend-setting ventures in folk art, publishing (some of the most outstanding titles in Philippine publishing ever came from her GCF books) and later in  big cultural stage productions.&lt;br /&gt;&lt;br /&gt;Trudge along with the family up to the hills of their farm in Antipolo, after the war, and two generations later, take lunch in the restaurant that the author's children have built on the property. Tag along with Gilda as she attends the dances of the early post-war, and later on  group dates with Elo and the Sigma Rhoans. Gilda's father was a  professor in the U.P. College of Medicine, who was the first Filipino who motorcycled around Europe in the 1920s.&lt;br /&gt;Relive with Elo and Gilda their 50th wedding anniversary; they are now deep into what she calls their grace years (&lt;span style="font-weight:bold;"&gt;grasya ng &lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Diyos). &lt;/span&gt;There are episodes in this book that perhaps suggest times of boredom and angst; even horror as in the war, but as you go along this is a story of a life that is being lived triumphantly,   and with sweet light and cheer.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    &lt;br /&gt;&lt;br /&gt;The best memoirist is one who has soldiered on , which Gilda,  now in her mid seventies, has, and is a writer as well.  She is  an authentic and abiding Filipino: see how she puts writers from U.P. in their place. She put out her first collection of short stories, &lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Butcher Baker and&lt;/span&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; Candlestick Maker&lt;/span&gt; when she was in her early 30s, and then she wrote Wilderness of Sweets. All her fiction rang true, because she knew the language she was writing in, and her emotions were neat and in the right places, and her stories were beautiful and honest.  It's sad that she stopped writing fiction  a long time ago, and the reader is hardly comforted by even her own assurance that she writes her true stories the way she wrote her fiction.&lt;br /&gt;&lt;br /&gt;Anne Applebaum opens her own  new book on the Gulag with something from Anna Akhmatova. Anna is in a crowd of women huddled up in the bitter  cold to visit their imprisoned menfolk, husbands or sons, in Leningrad. Somebody calls Anna by name, and then another woman asks her: "Can you describe this?" and Anna says, "I can." Merrily, tenderly,  Gilda Cordero Fernando does.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-8055720849781440465?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/8055720849781440465/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=8055720849781440465' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8055720849781440465'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/8055720849781440465'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/gildas-book.html' title='Gilda&apos;s Book'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-5310811425503293947</id><published>2008-09-09T19:37:00.004+08:00</published><updated>2008-09-11T18:59:15.260+08:00</updated><title type='text'>World PR Congress in Beijing</title><content type='html'>&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Those of us in PR who missed the recent Olympics have another chance to do Beijing. The International Public Relations Association (IPRA) is holding its XVII World Congress in Beijing, Nov. 13-15, 2008.  &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Theme of the Congress will be "&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Using Public Relations to Build Harmonious Relationships in the Era of Globalization."&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Among items on the agenda will be a review of how PR and communication played a key role in the 2008 Beijing Olympics, PR in brand globalization, PR trends in Asia and emerging markets, communicating with the young, PR and public diplomacy, PR and the new media,  and measuring the value of PR.  IPRA President Robert W. Grupp (U.S.) and China International Public Relations Association (CIPRA) President Ambassador Li Daoyu will lead a good number of PR practitioners worldwide who will be attending the PR Congress.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Members of the Philippine Chapter of IPRA, led by Joy Buensalido, are planning to attend the Congress (that is, if they can get  their visas). &lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-5310811425503293947?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/5310811425503293947/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=5310811425503293947' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5310811425503293947'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5310811425503293947'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/world-pr-congress-in-beijing.html' title='World PR Congress in Beijing'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-1635620089121148353</id><published>2008-09-09T12:01:00.004+08:00</published><updated>2009-04-01T15:15:03.566+08:00</updated><title type='text'>Beautiful Bohol</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/__a1uglojQ8E/SMX1hYRKqxI/AAAAAAAAAAg/dLf5km6VmZI/s1600-h/DSC02721_2.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://3.bp.blogspot.com/__a1uglojQ8E/SMX1hYRKqxI/AAAAAAAAAAg/dLf5km6VmZI/s320/DSC02721_2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5243867294941752082" /&gt;&lt;/a&gt; Chocolate Hills in Bohol take your breathe away. They awe with their quiet grace,  and evoke a sense of permanence.  Under a blue sky and in  their lace of green, Chocolate Hills are hard to beat as a vista to marvel at. Bohol is lucky to have them, and the sea and its fish and marine life.  &lt;div&gt;&lt;br /&gt;&lt;/div&gt;&lt;div&gt;Panglao Island is beautiful and busy; its old houses and  towering trees  give the visitor a unique kind of welcome. Bohol is a place to be visited again and again; its charms need to be dwelt upon for a while to be amply appreciated.  &lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-1635620089121148353?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/1635620089121148353/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=1635620089121148353' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1635620089121148353'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/1635620089121148353'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/beautiful-bohol.html' title='Beautiful Bohol'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://3.bp.blogspot.com/__a1uglojQ8E/SMX1hYRKqxI/AAAAAAAAAAg/dLf5km6VmZI/s72-c/DSC02721_2.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-5119865627529607916</id><published>2008-09-09T10:26:00.008+08:00</published><updated>2008-10-22T20:41:48.432+08:00</updated><title type='text'>Prinsesa ng Kumintang</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/__a1uglojQ8E/SP8fd945bII/AAAAAAAAABo/XwtjniXHR-A/s1600-h/Kumintang.jpg"&gt;&lt;img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/__a1uglojQ8E/SP8fd945bII/AAAAAAAAABo/XwtjniXHR-A/s320/Kumintang.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5259957489481903234" /&gt;&lt;/a&gt;&lt;br /&gt;B&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;ack in 1989, I published a collection of short stories in Pilipino. It was not until just a month ago that I came across this review of my book  in Philippine Studies, v. 39, no. 2, (1991). I would like to share it with you here.  &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;P R I N S E S A  NG  K U M I N T A N G AT  I B A   P A N G KUWENTONG&lt;br /&gt;PILIP I NO. By Romeo P. Virtusio. Manila: Cacho Publishing House, Inc.,&lt;br /&gt;1989. 150 pages.&lt;/span&gt;&lt;div&gt;&lt;span&gt;&lt;span&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;Prinsesa ng Kumintang, Romeo Virtusio's collection of short fiction, treats the&lt;br /&gt;variousness of university intellectuals, public relations executives, the&lt;br /&gt;banqucting principalia of the old Commonwealth period, nightclub crooners,&lt;br /&gt;social climbing society columnists, sad bachelors, and ruminant nuns in the&lt;br /&gt;light of social significance and consciousness. His fiction probes deeply int&lt;br /&gt;the lives of the bourgeoisie, into the compromises to which they are seduced,&lt;br /&gt;and their painful and private struggling to unbind themselves from all the&lt;br /&gt;confused entrapments. And always, action suggests a simmering discontent,&lt;br /&gt;the pulse and throb on the tap presaging a violent eruption already underway.&lt;br /&gt;His characters always reach the edge of privacy as they are challenged&lt;br /&gt;to cross the border leading to a social reawakening, sometimes gifted with&lt;br /&gt;the knowledge that marks them differently, as when in the title story, the&lt;br /&gt;beautiful and mythical princess favors the farmers' lawyer among her titled&lt;br /&gt;and rich suitors. The banquets of old Batangas are recalled with graceful&lt;br /&gt;elaboration. The whirl of voices in flippant conversation, witty retorts, and&lt;br /&gt;small talk that sparks attraction capture painstakingly the manners of the&lt;br /&gt;Tagalog as they feast on lechon and assorted duke, and drink Inmbanog.&lt;br /&gt;The love story takes place the year before the Commonwealth is inaugurated.&lt;br /&gt;History inflicts the protagonists with a strange fear which suggests that&lt;br /&gt;even love is blessed by the tides of history. Marriages ride the same turbulent&lt;br /&gt;historical waves that could just possibly crash ashore. These muted fears silence&lt;br /&gt;the humble lawyer from proposing; the woman passes her time in hopeful&lt;br /&gt;waiting as she convinces herself:&lt;br /&gt;&lt;span style="font-weight:bold;"&gt;Ngunit ano ang maaaring idulot ng darating na komonwelt kundi ang&lt;br /&gt;bagong liwanag? At ang anak ng gobernador, busilak na baguntaong kakatawan&lt;br /&gt;sa mga pag-asang maluwalhating nagluluntian, hindi ba't siya'y dadalawin&lt;br /&gt;nit0 sa Maynila? At ang abugadong ito? (p. 72)&lt;/span&gt;&lt;br /&gt;The intimations of the unknown are ignored. History is relegated to the&lt;br /&gt;background as the more personal "stories" of the lovers gain the foreground.&lt;br /&gt;Comfort and security become the more traditional thesis of the story instead&lt;br /&gt;of the more revolutionary thesis that love can actually embolden individuals&lt;br /&gt;to face historical unknowns and grapple with them. By privileging individualism&lt;br /&gt;over integration with society, the story becomes something of an antihistorical&lt;br /&gt;narrative defeating its initial motion toward social consciousness.&lt;div&gt;&lt;br /&gt;Virtusio's fiction suffers in that its social vision and the program it constructs&lt;br /&gt;and proposes exist predominantly in the patriarchal world. It is&lt;br /&gt;ideologically slanted to relegate the women of his fiction to secondary and&lt;br /&gt;passive positions in the power structure, constantly ruled and subjugated by&lt;br /&gt;his male characters. His fiction represents women in the conventional and&lt;br /&gt;stereotypical molds-desperate prostitutes, light-minded journalists, passive&lt;br /&gt;and excitable colegiaas, and meek and virginal nuns.&lt;br /&gt;In "Ang Pasipista," an aging courtesan wakes up one day aching and&lt;br /&gt;strained with her endless hawking. Avelina, war-widow-turned-prostitute&lt;br /&gt;contemplates a quiet and comfortable retirement. In its range of discourses,&lt;br /&gt;this story extends even further to involve the problematic of motherhood.&lt;br /&gt;Avelina prostitutes herself only because she is left with a son to raise. Shc&lt;br /&gt;drags herself into this bodily perversion to provide Teddy the comfortable&lt;br /&gt;life, bourgeois breeding and education that she has been denied.&lt;div&gt;&lt;br /&gt;The morning stretches on as she schemes to persuade Henry, her Chinese&lt;br /&gt;businessman lover, to provide her ten thousand to send Teddy to either Atenm&lt;br /&gt;or La Salle. But the outlawed negotiator momentarily disappoints her.&lt;br /&gt;Meanwhile, Teddy becomes a well-regarded leader in the student movement,&lt;br /&gt;and from the way he reasons, Avelina suspects him to be an activist. When&lt;br /&gt;one night Henry arrives halfdrunk and hissing with insults for a group of&lt;br /&gt;local politicians protesting his business, Teddy assaults him unexpectedly.&lt;br /&gt;Teddy tramples him on the chest, over and over.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;With this violent surprise, Teddy brings Avelina to her unexpected liberation.&lt;br /&gt;The familial matrix seemingly justifies the resolution, but when one&lt;br /&gt;considers the specificities of gender, the same resolution hardly endures.&lt;br /&gt;Earlier on, Avelina muses:&lt;br /&gt;,&lt;br /&gt;. . .&lt;span class="Apple-style-span" style="font-weight: bold;"&gt; ngayon ko nga lamang naman naiisip, ang mga walanghiya, sabay pala&lt;br /&gt;kaming ginagahasa . . . ng aking bayan, ang mga estrangherong mandarambong,&lt;br /&gt;. . . mga Amerkano at Intsik;kailan, kailan pa kayo magbabayad&lt;br /&gt;ng inyong mga utang? (p.123)&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;Where the story initially proposes that prostitution and motherhood are&lt;br /&gt;keen experiences precipitating a consciousness of struggle, it ends by downplaying&lt;br /&gt;the very possibility. The will to revolt is reserved for the man in the&lt;br /&gt;family. The illumined journey to the dark rooms of "womanly" experiences&lt;br /&gt;does little compared to Teddy's formal political awakening in effecting the&lt;br /&gt;sort of individual subversion which the narrative foregrounds. Here, the old&lt;br /&gt;chivalric motifs recur.&lt;/div&gt;&lt;div&gt;&lt;br /&gt;In the reading process, this is symptomatic of the perpetuation of oppressive&lt;br /&gt;images and representations of woman in society that remain lodged and&lt;br /&gt;unchallenged in the consciousness of contemporary readers of literature. Helene&lt;br /&gt;Cixous, in 'The Laugh of the Medusa" sees literature as&lt;br /&gt;a locus where the repression of women has been perpetuated, over and&lt;br /&gt;over, more or less consciously, and in a manner that is frightening since&lt;br /&gt;it is often hidden or adorned with the mystifying charms of fiction. (p. 311)&lt;br /&gt;In the light of political and pro-feminist readings, his fiction selfdestructs&lt;br /&gt;in its very attempt to foreground radical discourses privileging social transformation.&lt;br /&gt;In both acts of reading and writing, women can only be recognized as force&lt;br /&gt;in and part of social revisioning. Revisioning must take place in as concrete&lt;br /&gt;a ficld as gender, where the most basic and most ignored of oppressions take&lt;br /&gt;placc. Good fiction necessarily tasks itself to liberate women, and all persons&lt;br /&gt;at that, from convcntional and limiting representations constructed by society.&lt;br /&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Danilo Francisco M. Reyes&lt;br /&gt;Department of Filipino&lt;br /&gt;Ateneo de Manila University&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;&lt;div&gt;&lt;a href="http://www.philippinestudies.net/"&gt;Link:www.philippinestudies.net&lt;/a&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-5119865627529607916?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/5119865627529607916/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=5119865627529607916' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5119865627529607916'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/5119865627529607916'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/prinsesa-ng-kumintang.html' title='Prinsesa ng Kumintang'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://2.bp.blogspot.com/__a1uglojQ8E/SP8fd945bII/AAAAAAAAABo/XwtjniXHR-A/s72-c/Kumintang.jpg' height='72' width='72'/><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-8497860383934806814.post-3451832800010200840</id><published>2008-09-08T15:20:00.003+08:00</published><updated>2008-09-09T10:24:02.969+08:00</updated><title type='text'>Remembering Virgilio</title><content type='html'>&lt;span class="Apple-style-span" style="font-weight: bold;"&gt;Remembering Virgilio&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;I read this Monday, September 8, 2008, 8 p.m.,  at the "Parangal-Paalam"  for  the late Virgilio Q. Pantaleon,  by the Philippine Chapter, International Public Relations Association (IPRA) Christ the King Church, Quezon City.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Virgilio Q.  Pantaleon, noted PR practitioner, former newsman and Press Undersecretary in the Philippines, passed away 6th September. He will be missed by many for his leadership, learning and great kindness. This is how I remember him.&lt;br /&gt;&lt;br /&gt;I will miss Virgilio because he was a good man. I could say Virgilio was brilliant, which he was,  but so what, PR  is awash with brilliant men! A  good man  makes you feel good in his presence. A good man glows, he looks you in the eye, and without a word, he tells you he is there for you. Years ago, I came to Virgilio-- somebody was giving me a bit of trouble, and if I was not able to do anything about it. I and a lot of  other people were going to be in a state of embarrassment.  Virgilio said, don't worry. In 24 hours, he fixed my problem. Once he came to my office, and said, come on let's talk, and he gave me and my wife a beautiful rosary, from one of his travels. Virgilio glowed; when he smiled, he beamed   with that  gentle but upright spirit. In this  business that we are in, he once  said to me,  you meet people who are not so good--actually he used a stronger word-- but don't mind them-- always stand for what you believe in.&lt;br /&gt;&lt;br /&gt;During his last months, when he was still able to go to work, twice or thrice, he called- Oh, I just wanted to tell you... He would always say thank you, okay, ang galing nu'n... And I would wonder, would I be able to do that, think of others when you are sick? Virgilio was a cultured man. He loved Beethoven, and the opera. He said, look up Gustav Mahler.  Virgilio had a friend in Jakarta,  who knew him from Caltex days,  and he would always ask about Virgilio. Now he will be saddened to know that  his friend has passed on. Joy asked me  to say something about the PR book. I'll tell you something-- we  did it for PR, but   we did it for Virgilio. He had begun to ail when we thought of that book, and we said, let them tell their stories.&lt;br /&gt;&lt;br /&gt;The Ecclesiastes tells us something about a faithful friend, which Virgilio was.  "&lt;br /&gt;&lt;br /&gt;A faithful friend is something beyond price,&lt;br /&gt;there is no measuring his worth&lt;br /&gt;A faithful friend is the elixir of life&lt;br /&gt;And those who fear the Lord will find one,&lt;br /&gt;Whoever fears the Lord makes true friends&lt;br /&gt;For as a man is, so is his friend."&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;What a joy it was to have a good man amongst us, and a true and  faithful friend!  Honored  is the beautiful wife, Virginia,  who loved him and cared for him,  and blessed are the children on whom he lavished his labors and affections. Rest, gentle friend, in the embrace of our Lord, the Father Whom you trusted and loved.&lt;br /&gt;&lt;/span&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8497860383934806814-3451832800010200840?l=romyvirtusio.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://romyvirtusio.blogspot.com/feeds/3451832800010200840/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=8497860383934806814&amp;postID=3451832800010200840' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3451832800010200840'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/8497860383934806814/posts/default/3451832800010200840'/><link rel='alternate' type='text/html' href='http://romyvirtusio.blogspot.com/2008/09/remembering-virgilio.html' title='Remembering Virgilio'/><author><name>Romy Virtusio</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='24' height='32' src='http://2.bp.blogspot.com/__a1uglojQ8E/SkYbMFf9nOI/AAAAAAAAAEs/yHT0EDlrHts/S220/The+Roomyboy+Shot.jpg'/></author><thr:total>2</thr:total></entry></feed>
